AmeriCommerce Blog

Tuesday, March 17, 2015
The 7 Biggest Ecommerce Design Mistakes To Avoid
Let’s start with the bad news. As of January 2015, the online global conversion rate is 4.2%. That’s according to the Fireclick Index, a worldwide leader in web metrics and analytics. 4.2% is a scary number. But it’s remainder -- 95.8% -- is even more blood chilling. At AmeriCommerce, we like to call that 95.8% the “do-nothing” rate, which is exactly what it sounds like: the percentage of people who, on average, come to a site and do nothing. They don’t “sign up.” They don’t “read more.” They...

Tuesday, March 17, 2015

Thursday, March 12, 2015
How To Make Your Store A Completely Automated Online Business
Automating your business processes can save hours of work and save up to tens of thousands of dollars each year. Recently we partnered with OneSaas who are able to help automate your entire business – including your accounting, fulfillment, shipping, CRM, inventory management and email marketing. Here’s how it works When a customer places an order on your AmeriCommerce store, here’s what can be automated: Accounting The invoice, payment and customer are automatically created in QuickBooks...

Thursday, March 12, 2015

Tuesday, March 10, 2015
Pinterest Ads: What do I need to know?
We've blogged recently about how Pinterest can really help your online store, so if you've set up an account then you should be well on your way to selling more stuff. But as with any social platform, if you want to truly target your audience then it's worth paying to promote your products. Pinterest ads are currently in beta and only available to a select few - but you can join the waiting list and wait for your invite... Is it worth running ads on Pinterest? It's one thing to have a profile,...

Tuesday, March 10, 2015

Tuesday, March 3, 2015
Five Easy Online Store SEO Techniques To Boost Your Ranking
Getting people - and search engines - to take notice of your online store is quite a challenge, especially if SEO is not your first language. But it's not as daunting as you may think, take a look at this blog for 5 simple techniques that you can use to fire your store up the rankings.... 1. Create unique content Unless you've been living under a rock for the past 5 years, you'll know that content is king. Ecommerce pros don't just create content because it's the 'in' thing to do, they create...

Tuesday, March 3, 2015

Tuesday, February 24, 2015
Social Media and Ecommerce - It's like Milk and Cookies
Social media has transformed the way that people run their businesses, and if you don't yet have a presence then it might be time to jump on board the social train... Did you know that 43% of consumers are more likely to buy a new product when learning about it on social media? Connecting with your audience is a vital step in driving conversions, and that's why your social platforms can be so valuable. But, if you don't think you can afford to spend time building a social presence then take a...

Tuesday, February 24, 2015

Tuesday, February 17, 2015
The Beginners Guide to Ecommerce Blogging
Do you have a blog for your online store? If you don't then you could be missing out on a ton of benefits. As an integral part of content marketing, blogging can make you better at SEO because you're continuously adding fresh new content to your site – and that's something that Google loves to see. Not only that, but even your customers want to see more content from you. Yep that's right, 61% of consumers say that they feel better about a company that delivers custom content and are more likely...

Tuesday, February 17, 2015

Tuesday, February 3, 2015
Is Pinterest the Missing Piece of your Ecommerce Puzzle?
Pinterest may not initially jump out to you as a solid ecommerce traffic driver, but it really can help you sell more stuff. So, if you don't already have an account then you need to go and set one up right now. How come? Well apart from the fact that it's one of the fastest growing social channels in the world with 70 million active users, it actually drives 37% more Ecommerce traffic than Facebook. And why would you want to miss out on more sales? Still not convinced? Keep reading to see how...

Tuesday, February 3, 2015

Tuesday, January 27, 2015
6 Ways To Get The Most In A Content Marketing Strategy
Did you know that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads? The power of content marketing is hard to ignore and it's something that you should definitely take advantage of if you want to build your brand. But do you struggle to see the great results that you hear so much about? In this article, we're about to explain where you should focus your efforts, to get the very best results for your ecommerce store... 1. Create product videos...

Tuesday, January 27, 2015

Thursday, January 22, 2015
eCommerce Basics: Branding, SEO, PR and More
In the very early stages of your Ecommerce store your focus should be set on building your brand and getting as much exposure as you can. But if the only people to know about your store are your friends and family then what steps can you take to make your first sale? Check out our guide to find out... Get socially active When it comes to building your brand, your social profiles are a great place to start. You need to show the world what you're about, and social media gives you the freedom to...

Thursday, January 22, 2015

Wednesday, January 21, 2015
Hitchhiker's Guide to eCommerce PPC Management - Part 4
Hitchhiker's Guide to eCommerce PPC - Part 4 Welcome back! That is, if you’ve been following along and have already read Modules 1, 2, and 3. As in Modules One, Two and Three, we will be covering a lot ground. You can either go back and read Modules One, Two and Three, or if you’re a renegade…just start reading in the middle! However, I definitely don’t suggest it, we learned a lot in those other modules and I’d hate for you to miss out or get confused. Click Here to Read Module 1 Click Here to...

Wednesday, January 21, 2015

Thursday, January 15, 2015
Up Your PPC Performance By Focusing On User Experience
One of the most underrated facets of a great performing ecommerce PPC campaign is the user experience of the associated website. The better the user experience, the easier it will be for consumers to convert post PPC ad click. An exceptional experience also makes PPC campaign creation and optimization easier and more efficient. To prove this statement let’s pretend we are creating a new PPC account from scratch. Being that it’s NFL playoff season, let’s look at the New England Patriots section (my favorite team) of the NFL Shop.

Thursday, January 15, 2015