Tuesday, March 17, 2015
The 7 Biggest Ecommerce Design Mistakes To Avoid
Let’s start with the bad news. As of January 2015, the online global conversion rate is 4.2%. That’s according to the Fireclick Index, a worldwide leader in web metrics and analytics. 4.2% is a scary number. But it’s remainder -- 95.8% -- is even more blood chilling. At AmeriCommerce, we like to call that 95.8% the “do-nothing” rate, which is exactly what it sounds like: the percentage of people who, on average, come to a site and do nothing. They don’t “sign up.” They don’t “read more.” They...