you want to get people talking about your online store?
PR is the perfect tool to help you do this!
only will you reach customers that may never heard of you before, but
it's the perfect way to build
within your store.
aside from causing controversy, how do you go about gaining good
publicity? Take a look at our top tips to find out...
Send out press releases
press release may sound pretty old school in the digital era, but it
can still help you get coverage in ways you may not realize.
whole point of a press release is to let the media know when
something newsworthy happens. So what sort of things
attract the attention of a journalist? Well, it could be that you've
significantly increased your turnover, or that you've created more
jobs within your industry.
are all newsworthy talking points that journalists like to write
it's not just about news publications. By sending out a press release
on news sites such as PR
you can appear higher in
the search rankings because your press release is another piece of
content that is relevant to your online store.
Attract bloggers and influencers
and influencers are like the journalists of the internet. These are
the people who can help you reach a huge
audience and influence potential customers to check out your online
store. Depending on the products you sell will depend on the bloggers
and influencers that you target.
are platforms that will help you target the right people for you.
Check out tools such as BuzzSumo
and you can search for influencers using your product as a keyword,
so you can find the right people for your store.
once you've got these influencers in your grasp, how do you encourage
them to talk about you? Well as you sell a product, a great way to
approach them would be to offer them a free sample. That way, they
can write a review for your product and share it on their blog or
social, for the whole world to see.
Enter to win an award
and accolades are definitely something worth shouting about – and
they can help build up more confidence within your store.
great news is, there is an award out there for pretty much anything
you can imagine! It could be the design of your ecommerce platform,
the products you sell, or even entrepreneur of the year – simply
type 'ecommerce awards' into Google and you'll find a whole list of
awards that you could enter!
you've got the award under your belt, make sure you send out a press
release, rave about it on social and add it on your website so people
know that you are the expert in what you do.
Release your own market research
you ever considered creating a survey amongst your peers? Market
research can help bring more publicity to your store because you can
be that go-to person who found out something 'new' within your
it comes to writing your blogs, or creating content, you need to put
stats in there to back up your argument. The problem is, the stats
that are currently out there may not give you the information you
need or they may even be out of date.
surveying people within your industry, you can ask them the questions
that you want to know, and then release your results to the public.
That way, you'll bring more awareness to your store, you may even
find out something newsworthy, and it will encourage more people to
link to the results of your survey!
React to a current story
to a newsworthy story can help bring exposure to your store,
especially if you add a new take on it. Now we're not saying that you
should react to every single thing that makes the news. You need to
ensure that it's relevant to your niche, and that you add value to
what is being reported on.
make sure you are targeting the right kind of stories, it's worth
setting up a Google
that is related to your product. That way, whenever something is
reported you can stay on top of it and talk about it on your social
channels, or even blog about it.
you can see, there are plenty of ideas that can help you get more
people talking about your store! To really gain the trust of your
customers, you need to set yourself up to be an expert in what you
do. Whether it's winning an award or releasing market research, you
really can become the go-to brand in your niche – it's all a case
of creating good PR.
us know how you get on in the comments below! And don't forget, if
you need an awesome Ecommerce platform
then be sure to give us a call today.
About the Author
We're a bunch of nerds, a few cat people, several musicians, numerous gaming addicts, countless beard aficionados, and possibly a hipster or two. Since 2005 our team has been building one of the world's most powerful E-Commerce platforms designed to do stuff other platforms can't.
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