since its launch in 2004, Twitter has been an awesome platform to
help merchants grow their
With just 140 characters to play with, this unique social site
encourages us to get to the point – and fast.
as Twitter grew - so did its users – and with 288 million people to
contend with, it's pretty challenging to get your tweet seen, let
that's why Twitter ads can be so valuable for your ecommerce store, and
why we're about to teach you how to use them...
your overall goal is to grow your Ecommerce store any which way you
can, but Twitter gives you specific options depending on what you
want to achieve....
Grow your Twitter followers
your following on Twitter is a smart move. Not only will it help you
connect to your audience, but it can also convince people that you
are the go-to person in what you sell.
you did choose this option then you'll be paying to promote your
account. When you go to set up the campaign, you can assign your
product as a category to target the people who will be interested in
following you. You'll then be asked to create a tweet, so make sure
you give valuable reasons as to why they should follow you.
once you're ready, Twitter will ask you where you would like your
tweet to appear, either on a users timeline, or on the 'who to
Drive website clicks or conversions
is the one that probably stands out as the most attractive – after
all – conversions are what dreams are made of! Twitter lets you do
this very easily by setting up a 'website card' so you can track your
is a website card?
website card will let you include your web content within a tweet.
This is great for highlighting your products to help drive
conversions. Make sure you include an image, your website URL and
your call-to-action to ensure that it is correctly optimized.
website card will then appear on the home timeline of the people you
nothing more frustrating than putting together an awesome social
strategy of content, only for you to get no engagement back in
return. By running this type of campaign you can encourage users to
engage with your content.
works in the same way as encouraging people to follow your account.
You'll set aside a budget to promote the tweet, and because it's a
it'll appear nicely in a users feed.
out our example below. We've targeted the user with the problem they
might be facing, included our URL and a link to download the content.
Drive app downloads
you've got an app for your online store then great! You can now
officially use Twitter ads to help drive installs.
put this into action you need to buy an 'App Card' that lets users
check out an image of your app, see what other people have rated it
and a call-to-action. It'll appear in the timeline feed, but only if
the user is viewing Twitter on their mobile phone.
is the perfect to place to find leads, and by using Twitter ads, you
can really drill down and find the people who are genuinely
interested in your product. To do this, you'll need to opt for a
'Lead Generation Card'.
within the tweet, users will be able to include their email address
so you can encourage them to sign up to an account, your emails, or
whatever it is you want to offer them.
with the other tweets, make sure you include an attractive image of
what you are offering and a strong call-to-action.
it comes to your ad spends, you can spend as much or as little as you
like. It's similar to Pay-Per-Click (PPC) in that you pay for how
many clicks you see...
You will only pay if a person clicks to follow you.
You will only pay if a person clicks through to your site
will only pay if a person replies, retweets, favorites, expands, or
will only pay when someone clicks on your app card.
You will only pay when someone fills out contact information.
considering budget, think about how much you can afford and be sure
to keep testing the right amount for your campaigns.
When it comes to creating
your campaigns, you'll be asked to assign the type of people that you
want to target.
you haven’t already, make sure you create a
so you know exactly who you are targeting. You can then optimize your
campaigns to target people by user interests, keywords, specific
followers, locations and even by mobile device.
So long as you target the
people who have a genuine interest in your product, you'll be well on
your way to running a successful ad campaign.
Investing in Twitter ads
is definitely worth doing so if you want to grow your business. The
advertising platform is built right into your account, it's really
easy to use and offers plenty of tips on how you can run a successful
campaign. Remember to monitor your campaigns and choose the budget
that is right for you!
us know your thoughts in the comments below. If you need any help with
selling in person or selling online, please let us know!
About the Author
We're a bunch of nerds, a few cat people, several musicians, numerous gaming addicts, countless beard aficionados, and possibly a hipster or two. Since 2005 our team has been building one of the world's most powerful E-Commerce platforms designed to do stuff other platforms can't.
More Awesome Content
Get tips and resources for selling delivered directly to your inbox.