Product
photography is a HUGE aspect that you need to think about when trying to
persuade people in to buy
your stuff.
Did you know that people remember 80 percent of what they see, and just 20 percent of what they read? The power of an image is hard to ignore, and if you're not including great images of your products then you could be losing out on some serious sales.
The truth is, the better your stuff looks, the more you will sell.
So we've
created a photography cheat sheet for you to download below, giving
you plenty of awesome tips to help you take professional product
photos, without having to break the bank.
But before you download our cheat sheet, check out these top 4 thing's to consider, when planning your product photography....
1.
Choose a set amount of images
The
first thing you need to consider when planning your product
photography is how many images you want to showcase. If you look to
sites like eBay or Amazon, you'll see that they give the user an
option to add many product photos. This really helps the viewer get a
detailed visual insight into what they are buying.
If
you're selling a lot of products in your store then you may not want
to clutter your site with loads of photos, but it's important to
keep the amount consistent for each product.
As a general rule, think about showing three photos for each product.
2.
Use the image to highlight the benefits
In
addition to showing multiple images, try and think outside the box
and use your images to showcase the benefits. For example, one of the
main selling points of a tablet is how slimline it is, and many
vendors offer an image of the tablet next to a pencil, to really
highlight this feature.
You
could even consider creating life shots, with people using your
product. This is an effective approach that many successful
brands
decide to go with. It connects with your customers emotions and shows
them how they can use the product in their daily life.
3.
Show ALL colors and styles
Does
your product come in a different color, or style? Say for example you
are selling shorts that have different colors and patterns. Don't
just take one photo of the shorts in the most popular color. Make
sure you show your visitors the various colors and styles of your
product. It can really make a difference in whether you get a sale,
as not everyone has the same taste.
4.
Make your images appealing
This
is probably the most important point to consider. The more appealing
your products look, the more likely you are to receive a sale. There
are various tricks that you can do, to make your products look as
appealing as can be!
- Get
the lighting right so that it's evenly lit
- Experiment
with the photo settings to get the best results
- Make
sure your camera is stable
- Spend
time editing the photo
- Think
about what background you want to have
- Use
different diffusion methods
- Get
the best angle for your product
How
do I make sure I'm doing this correctly?
Download
our DIY product photography cheat sheet
As
you can see, when it comes to creating the perfect product photo,
there is a lot to consider. And if you're not a professional then
this can seem like a daunting task.
Well,
fear not – we've created a photography cheat sheet (see below for a sneaky teaser) so you can learn
how to take your own professional photos, without spending tons of
money!
Check it out below or download our cheat sheet here.
Add this infographic to your website by copying and pasting the following embed code:
Takeaway
Product
photography is important. In fact, it's so important it can be the
difference between making a sale and losing a lot of customers. Your
visitors will always be drawn to an image before they read the text
on the page, so you need to make sure that your images look awesome.
Our
photography cheat sheet offers plenty of tips and advice on how you
can shoot the perfect product photo, but if you need help with other
parts of your store then be sure to give us a call! Our
platform offers
a bunch of benefits to help your online store attract customers.
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more articles like this one, make sure you Like us on Facebook,
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About the Author
Team AmeriCommerce
We're a bunch of nerds, a few cat people, several musicians, numerous gaming addicts, countless beard aficionados, and possibly a hipster or two. Since 2005 our team has been building one of the world's most powerful E-Commerce platforms designed to do stuff other platforms can't.
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