One of the most underrated facets of a great performing ecommerce PPC campaign is the user experience of the associated website. The better the user experience, the easier it will be for consumers to convert post PPC ad click. An exceptional experience also makes PPC campaign creation and optimization easier and more efficient.
To prove this statement let’s pretend we are creating a new PPC account from scratch. Being that it’s NFL playoff season, let’s look at the New England Patriots section (my favorite team) of the NFL Shop. [Read More]