5 Reasons Why You Should Blog

Do you have a blog for your online store ?

If the answer is no, or you don't give your blog much attention, then why not?

A blog can be an awesome tool to use for your online store – and it comes with a ton of benefits. Take a look at this blog to find out 5 reasons why you need to keep your blog up and running today, and how you can use it to your advantage:

#1. It will drive traffic

  • Websites that blog will typically have 97% more inbound links.

Blogging and SEO go hand in hand. Now we're not saying you should create hundreds of blog posts and stuff them with keywords in the hope that you'll drive traffic to your store. This is an old technique that doesn’t work. What you need to do is start creating actionable blog content that your customers can learn something from.

How to drive traffic with blog posts:

When a person jumps on Google, they have a question that they need answering. What you need to do is find out the questions that your customers are asking, so that you can start to create content that specifically focuses on answering those questions.

That way, you'll be naturally using keywords in your post that will help drive targeted traffic to your site – and because that content is highly useful and written around a topic within your niche, this will encourage other sites to link back to that content as a valuable resource, which in turn will increase your inbound links.

#2. It will increase your social following

  • Interesting content is one of the top 3 reasons people follow brands on social media.

When it comes to your social strategy, it can be difficult to know what to post to keep people engaged and increase your followers. And that's what's so great about a blog. It gives you a voice on social to help you stand out from the noise and connect with your customers.

How to increase your social following with a blog:

Coming up with a regular publishing strategy will ensure that you have enough content for your social feeds. So long as you come up with topics that are relevant to your audience, and that you follow the 5:3:2 rule to make sure that you don't overload your feeds with promotional content, then you'll boost your fans.

Last week we talked about how to make your store stand out on social , so check out our post to find out more about the 5:3:2 rule.

#3. It will attract leads

After you've got the traffic to come to your site, your next step is to turn them into a lead. We probably don't have to tell you that this isn’t as easy as it sounds, but did you know that you can significantly increase your leads by applying a conversion strategy for each blog post you create?

How to attract leads with your blog posts:

The key to attracting leads is to include downloadable content within your blogs - and it could be any type of content such as an ebook or a checklist. The idea is that once they click to download it, they'll be taken a separate landing page in which they'll need to enter their contact details to receive that content – and there you'll have gained your lead!

Just remember to ensure that your downloadable content is related to the topic of your blog post, yet provides something extra so that it encourages the reader to download it.

#4. It will influence people to buy

  • 61% of consumers have made a purchase based on a blog post that they read.

This is probably one of the most attractive benefits for you to see. It's true - a blog really can help you sell more stuff! But you gotta make sure you're smart...

How to influence people to buy with your blog:

The trick is to talk about your products, but in a non-promotional way. So how do you do that? Well, your customers have a problem that you can solve with your products. So by creating 'top-tips' or 'how-to' blogs that show how your products can solve their problems, you'll be focused on their needs ahead of yours – which will result in them realizing that they need to buy your product!

#5. It will build up trust

  • 70% of consumers prefer to learn about a company through its blog, rather than ads.

Yep that's right, blogging isn’t just a tool to drive traffic, leads and sales – it's also a platform that people like to see when they visit your site. Once you start blogging, you'll help to educate people on your brand which will build up trust and a following.

How to build up trust with your blog:

It can be hard to dedicate time to creating blog posts, but once you have a dedicated strategy in place, you'll help to build a subscriber base of people who will tune in to read your posts. Do your research, find out who your audience is and come up with ideas that specifically target them. This will also encourage them to share your posts with their followers – and you'll be well on your way to creating raving fans for your store!

Takeaway

If you want to improve SEO, increase leads, build up trust, and sell more products then you should really consider blogging. It's a great tool to use and it doesn’t cost a lot to maintain! So long as you target your topics to your audience then you'll quickly see all of the above benefits!

Take a look at our previous post to find out how to set up your Ecommerce blog using AmeriCommerce. Or if you want to take our ecommerce solution for a spin then give us a call today!

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Comments
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Jason Simms
July 28, 2015 11:04 AM
Blog helps to creates trust as well as awareness among people regarding the product and their usage. A catalogue might not be properly updated on regular basis, but that is not the case with blogging, so regular updates regarding the product, its prices. Blogs also help in creating awareness about your store among masses, as blogs can be shared easily on social networking sites but that is not possible with the online stores. OS blogging only helps in increasing the business visibility and creating mass awareness.
Bryan (Store Admin)
July 28, 2015 11:45 AM
Very good follow-up @Jason! For those who know about marketing funnels, a blog is certainly considered a great entry point for 'potential customers' into the inbound marketing funnel of an Online Store. As an extension of point #4 above; If you have an online store that sells Lawn & Garden equipment it makes sense that your blog would offer Tips and tricks on maintaining your lawn, the types of grass seed to plant, types of flowers to plant in different regions and seasons, etc. These great tips will 'funnel' potential customers to read your blog posts. Once there, your customers can be led to your products by great CTAs (Calls to Action) that offer discounts, promotions and new products. Bryan Robinson

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