A Simple Guide to a Great Ecommerce Homepage

By Team AmeriCommerce - Updated On 2/6/2020

You don’t get a second chance to make a great first impression so creating the perfect homepage is crucial. Not only do you need to show your visitors who you are as a brand, but they need to know how to buy your stuff!

So how do you go about making sure you are getting it right? You’re about to find out…

Resonate with your Audience

Chances are if they came to your homepage, you’re providing them with something they want, so the groundwork has already been set. What you need to do now is give them a reason to stay. Incorporating their language into your copy is a great way to help you resonate with your audience and get on their level. Do plenty of research and find out what your customer likes, what they don’t like and then speak in their language.

Powerful Design

Check out our features page and you’ll see that we provide the tools to help you custom design your site. We give you the ability to choose a theme that has been tried and tested in the ecommerce world so all you have to do is build your brand. You can very easily change colors, text, and layout, and if you have the skills, you can even code.

Think about the Fold

The fold is basically the place where visitors will have to start scrolling down your page. Above the fold is where you need to focus on easy entry to your store, clear communication about your products, your very best offers and confidence builders for your visitors to trust in your brand. Try and include great sellers and strong navigation to the categories of your store, above the fold.

Below the fold is also important for your ecommerce store. Here you should also include easy access to different areas of your store, plus different promotions and popular products – so that you can show off your very best stuff! You can also include other confidence inspiring messages such as your shipping policy, return policy and security seals.

Navigation Bar

The top navigation bar is arguably the most important design element of your website. It’s the place that users will click on as a guide to find their way around your site. It should be less focused on ‘about us’ info and more focused on the whole shopping experience. Think carefully about your customers and the different categories that they will want to navigate to. Make sure you clearly show the shopping cart in the top header and a section for number of items in cart, checkout access and account login.

Search Bar

On an ecommerce site, the search bar provides an easy way for people to search for and get access to your products so it’s definitely an important feature. Using auto suggest in your search bar can improve results, which is why we integrate with nextopia for auto suggest and greater search functionality.

Shopping Cart

Like we mentioned above, it’s important that the shopping cart is in a prominent position at the top of your homepage. The shopping cart should clearly show what products are in the cart, easily allow customers to increase quantity, check the total price, add discounts, use loyalty points, determine shipping rates and include confidence boosters to encourage checkout.

Feature Products

The last thing you want to do is clutter your homepage, but featuring your products is a must. Think about an inspirational image of your product so not only will it look great but also your visitors will get a feel for what you do. Another smart move is to feature some of your best offers – after all everyone loves a bargain!


This is probably a given, but make sure your logo is featured in a prominent place at the top of your homepage. It will be the most recognizable part of your company so visitors will expect to see it. Your logo will reassure visitors that you are professional and that they can trust you.

The Footer

The footer is the bottom section of your website and it still plays an important part. Often if a user can’t find what they are looking for, they will instantly scroll straight down to the footer to see if it’s there. Links to feature in your footer are those little extras such as ‘About Us’, ‘Press’, ‘Careers’ and ‘Contact Us’ pages.

Consider the Customer


Every homepage needs a call to action. In fact, every page on your entire site should have a call to action. Make sure you don’t overcomplicate details and ask too much from your visitors. If you want to get more leads then a simple name, email and number box is perfect for that – check out our homepage for a fine example of this.

Social Media

Social Media is a great way to show off your personality and build your brand. Make sure you put links to your Facebook, Twitter, Google+ and other pages so that your customers can continue to find out more about who you are as a company. Where you put your social icons is up for debate, but many ecommerce sites tend to feature them in the footer, as this is where users tend to look for them.

Customer Support

Customer support is extremely important for the success of your homepage. Think about building a live chat box on your website and time it so that it pops up and asks if the user needs any help. This has been known to increase conversions, particularly if people know that they can speak to a human about products on sale.

We can help!

Hopefully if you were struggling to create the perfect homepage, this blog post has helped somewhat! But don’t forget, we have plenty of tools to help your online store look as great as it can be, so give us a call – we are always happy to hear from you! 

About the Author

Team AmeriCommerce

We're a bunch of nerds, a few cat people, several musicians, numerous gaming addicts, countless beard aficionados, and possibly a hipster or two. Since 2005 our team has been building one of the world's most powerful E-Commerce platforms designed to do stuff other platforms can't.

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