Three Pro Tips To Increase Online Sales

When it comes to running your online store, a lot of time, effort and often money is needed to make sure it transforms into a successful business.

One of the main priorities is to get that traffic to your store, but traffic isn't enough when studies show that only around 3 percent of your visitors will actually fully convert to a sale.

What you need to do is get targeted traffic to your online store, and once you've jumped over that hurdle, you need to make sure they commit to buy.

How do I do this?

Check out these 3 insider tips on how you can drive traffic to your store, that will actually convert into those much needed sales...

1. Google Shopping Campaigns

(Formerly Google Product Listing Ads)

You don’t need us to tell you how big Google is. It’s easily the web’s most popular search engine, processing over 40,000 search queries per second on average...that’s more than 3.5 billion searches per day, or 1.2 trillion per year globally.

That’s a lot of people potentially looking for your products! Shopping Campaigns — previously known as Google Product Listing Ads (PLAs) — are a great way to drive targeted traffic, particularly for start-up stores. They’re similar to AdWords, appearing in users’ search results, but they have the visual x-factor of displaying a product photo, too.

The general idea is simple. You submit a list of your products, prices, photos and any other necessary information to Google, and they match that information to the people who’ll be most interested in buying it.

This information is compiled into an ad which is displayed to those targeted users when they perform a search.The ad displays a product image, as well as the price, and a short description. Users who click the ad, of course, are directed straight to your store. Just identify how much money you want to spend on each click, and you’re away.


2. Pay Per Click (PPC) And Retargeting

Pay-per-Click is one of the oldest, most mature and consistent traffic generation

techniques in the book. When executed correctly it is very effective and lucrative. However,

get it wrong and you could end up wasting money on clicks that don’t convert.

PPC is, potentially, a huge win. While marketers in general are firmly fixated on organic

search, Wordsteam research has suggested that clicks on paid search listings are actually

beating out organic clicks by nearly 2:1 — for certain commercially-motivated keywords in

the US.

In other words, 64.6% of people click on Google Ads when they are looking to buy

an item online. Using PPC, you’ll need to pay a certain amount each time your ad’s clicked. How much you pay depends on a number of factors, including the popularity of your chosen keywords, your own designated maximum cost per click, and the unique Quality Score of your website, which consists of 3 components: ad copy, keyword and landing page.

3. Facebook Ads & Boosted Posts

It’s no secret — Facebook is huge. With over a billion users around the world, it’s the most

widely-used social network — around 128 million Americans are actively using Facebook each

and every day.

Another huge selling point for many businesses used to be “it’s free!” That’s still technically

true — it’s free to sign up for an account and set up a page. But Facebook’s drive to monetize

its service has come at a price for businesses, as organic reach for business pages has

dramatically diminished over time.

That means, in simple terms, it’s getting harder to reach Facebook users — even those who already like your Facebook page — without spending money. So, in order to make Facebook work for your business, it’s pretty much inevitable that you need to start making at least a modest financial investment.

The good news is that Facebook makes it fairly easy to run ads, target ideal users, and providing you the data to optimize and maximize your budget. Part of what makes Facebook a good choice for increasing visibility and traffic for your site is due to their vast user base and the vast amount of information about its users — their age, location, gender, education, and, perhaps most importantly, the things they’re interested in.

So, perhaps unsurprisingly, advertising on Facebook — done properly — can be highly targeted and very effective.

So how can I be sure I'm getting these top 3 tips right?

We can't give away all of the secrets in this blog post! For more help, tips, advice – plus 7 more ways in which you can drive traffic that will convert, download our E-Book today.

We hope you find it useful!

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Comments
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5
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AnnieMariePeters
September 11, 2014 1:10 PM
Very good tips! I've been running Facebook ads with a lot of success over the past few months. I agree that investing the boosted posts is the best way to ensure your content gets seen there. It's a very targeted audience and a good way to makes sure those clicks are converted to sales!
Craig Bickford
September 12, 2014 3:03 AM
As you pointed out, Facebook is huge and you need to take that step and start investing in reaching it's millions of daily users. I've had great success boosting posts on Facebook and running targeted ads and can speak to how easy it is to setup and manage a campaign. Even a very modest investment can have a big impact on your sales.
Mike Williams (Store Admin)
September 12, 2014 9:27 AM
@Annie - Yep! There's no getting around how valuable Facebook can be for reaching customers. People love them some Facebook.
Andrea Ryan-Nugent
September 14, 2014 7:02 AM
Out of the 3 tips mentioned, I would have to say that Facebook ads and boosted posts have been the area in which I have had the most success. I noticed as of late that my non-paid for posts are not reaching people as much as they used to and so I have to pay to boost my posts a lot more often. Facebook is very clever!
Mike Williams (Store Admin)
September 15, 2014 5:54 PM
@Andrea - Haha.. Yep. If you can't beat 'em, join 'em! (Or pay 'em)

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