When it comes to running
your online store, a lot of time, effort and
often money is needed to make sure it transforms into a successful
One of the main priorities is to get
that traffic to your store, but traffic isn't enough when studies
show that only around 3 percent of your visitors will actually
fully convert to a sale.
What you need to do is get targeted
traffic to your online store, and once you've jumped over that
hurdle, you need to make sure they commit to buy.
How do I do this?
Check out these 3 insider tips on how
you can drive traffic to your store, that will actually convert into
those much needed sales...
1. Google Shopping
(Formerly Google Product Listing Ads)
You don’t need us to tell you how
big Google is. It’s easily the web’s most popular search engine,
processing over 40,000 search queries per second on average...that’s
more than 3.5 billion searches per day, or 1.2 trillion per year
That’s a lot of people potentially
looking for your products! Shopping Campaigns — previously known as
Google Product Listing Ads (PLAs) — are a great way to drive
targeted traffic, particularly for start-up stores. They’re similar
to AdWords, appearing in users’ search results, but they have the
visual x-factor of displaying a product photo, too.
The general idea is simple. You submit
a list of your products, prices, photos and any other necessary
information to Google, and they match that information to the people
who’ll be most interested in buying it.
This information is compiled into an ad
which is displayed to those targeted users when they perform a
search.The ad displays a product image, as well as the price, and a
short description. Users who click the ad, of course, are directed
straight to your store. Just identify how much money you want to
spend on each click, and you’re away.
2. Pay Per Click
(PPC) And Retargeting
Pay-per-Click is one of the oldest,
most mature and consistent traffic generation
techniques in the book. When executed
correctly it is very effective and lucrative. However,
get it wrong and you could end up
wasting money on clicks that don’t convert.
PPC is, potentially, a huge win. While
marketers in general are firmly fixated on organic
search, Wordsteam research has
suggested that clicks on paid search listings are actually
beating out organic clicks by nearly
2:1 — for certain commercially-motivated keywords in
In other words, 64.6% of people click
on Google Ads when they are looking to buy
an item online. Using PPC, you’ll
need to pay a certain amount each time your ad’s clicked. How much
you pay depends on a number of factors, including the popularity of
your chosen keywords, your own designated maximum cost per click, and
the unique Quality Score of your website, which consists of 3
components: ad copy, keyword and landing page.
3. Facebook Ads &
It’s no secret — Facebook is huge.
With over a billion users around the world, it’s the most
widely-used social network — around
128 million Americans are actively using Facebook each
and every day.
Another huge selling point for many
businesses used to be “it’s free!” That’s still technically
true — it’s free to sign up for an
account and set up a page. But Facebook’s drive to monetize
its service has come at a price for
businesses, as organic reach for business pages has
dramatically diminished over time.
That means, in simple terms, it’s
getting harder to reach Facebook users — even those who already
like your Facebook page — without spending money. So, in order to
make Facebook work for your business, it’s pretty much inevitable
that you need to start making at least a modest financial investment.
The good news is that Facebook makes it
fairly easy to run ads, target ideal users, and providing you the
data to optimize and maximize your budget. Part of what makes
Facebook a good choice for increasing visibility and traffic for your
site is due to their vast user base and the vast amount of
information about its users — their age, location, gender,
education, and, perhaps most importantly, the things they’re
So, perhaps unsurprisingly, advertising
on Facebook — done properly — can be highly targeted and very
So how can I be sure
I'm getting these top 3 tips right?
We can't give away all of the secrets
in this blog post! For more help, tips, advice – plus 7 more ways
in which you can drive traffic that will convert, download
our E-Book today.
We hope you find it useful!