The Beginners Guide to Ecommerce Blogging

Do you have a blog for your online store? If you don't then you could be missing out on a ton of benefits.

As an integral part of content marketing, blogging can make you better at SEO because you're continuously adding fresh new content to your site – and that's something that Google loves to see.

Not only that, but even your customers want to see more content from you. Yep that's right, 61% of consumers say that they feel better about a company that delivers custom content and are more likely to buy from that company.

But if you're new to blogging and don't know where to start then check out our guide and get started today...

1. Get to know your audience

Before you jump head first into blogging, you need to think about who you are blogging to. What does your audience want to read? You should aim to make your blog as targeted as you can, so if you want to see more sales then your product needs to be at the core of your posts.

Our best advice here is to set up a buyer persona so you can really get to know who you are talking to in your posts. A buyer persona is basically an example of what your ideal customer is – based on market research.

You should aim to detail everything you can about your customers including demographics, personality traits, and what influences their buying decisions.

If you need help with this then check out HubSpot as they offer a free template for you to create a buyer persona!

2. Get creative with topic ideas

So we briefly mentioned that your products should be at the core of your blog topics, but we don't mean that your blogs should be sales-orientated. In fact, they should be the very opposite.

The topics of your blogs need to provide value to your readers. They need to encourage people to not only click on and read it, but to keep coming back for more. People won't come back if you're constantly selling to them, so it's important that your blogs are fun, interesting and they resonate with your audience.

Did you know that 80% of people will read your headline, but only 20% will carry on reading the rest of the post? It really is crucial to the success of your posts that you get your headline right.

The most encouraging headlines tend to be: 'how to' posts, x number of tips, or a headline that asks a question. Check out the Ikea blog for inspiration. They have plenty of posts that offer tips and advice on how their readers can decorate their homes.

3. Become the expert

You know those blogs that you always go to because you learn so much from them? Well that's what you should aim to do with yours. You may not even think as yourself as an expert yet, but the people buying your products will have a genuine interest in what you have to say.

You can use your blog as the platform to show people that you are in the expert in your niche. Take a look at this example from sportswear expert Asics. Their blog offers plenty of handy tips and advice on running, how to stay motivated, training, athletic event coverage and more.

It's not just focused on the products that they sell. The reason people read their blogs is because they are offering expert advice and people trust what they have to say.

4. Use plenty of visuals

Would you rather read a long stream of text, or a post that breaks things up with visual examples? There's no denying that images are nice to on the eye, but they can actually improve how many people view your content...

Did you know that your content can generate up to 94% more views if you add images?

You can use images, videos and screenshots to show your reader how to do something. It could be that you want to teach them how to use your product. Check out this example from one of our very own customers, Rvinyl Performance...

They sell car accessories and their latest post shows the reader how to install projector headlights to a Ford Edge. They've combined text, images and a video to show a step-by-step process of how it's done.

This is perfectly targeted to their audience, offers excellent advice and pushes the viewer to buy their car accessories.

5. Setting up your posts for success

When it comes to setting up your posts you'll be able to very easily do so from your content management system. If you are using the AmeriCommerce online store platform then we've got simple tools to help you set up and schedule a post. You can very easily change the header size, font, add images and anything else needed to make the post look as you want it to.

It's also important to remember your meta data here because this can help get your post fully optimized for a search engine. You'll be asked to enter keywords, which you can take from your post, and a meta description of what your post is about.

This will people understand what they can expect when they click on your post, and it's also handy to add your keyword here too - again for the benefit of search engines.

So for example, our meta data for this post may look something like this:

Top Tip: the SEO experts at Moz recommend that your meta description should be between 150-160 characters so that it fits within a search engine listing.

6. Arrange a social schedule

There's no point in creating blog posts if you aren’t going to promote them on your social channels. Your blogs offer prime content that can be used to target and encourage more social followers.

The good news is that there are many social media management tools out there that can help you stay organized and set up schedules. A good management tool will also give you the metrics you need to be able to see how well your content is performing, and how engaged your fans are.

You can check out some of the top platforms here.

When it comes to posting your blogs, you should think carefully about what you want to say, in order to get it in front of your audience. So for example on Twitter, you should make use of the hashtags that your audience will be searching for in order to gain more exposure.

And that's what we've done here with our latest ecommerce blog post about Pinterest...

Good luck!

Hopefully by reading this guide you've got everything you need to get started with your Ecommerce blog. Remember, your blog is all about engaging with your audience, providing expert advice and encouraging people to keep coming back for more.

Let us know how you get on in the comments below.

And if you need any more help with your online store then contact us today!