For example, an online business who stocks hair care products may wish to target males over 50 for one line, and females in their 30's for another. Rather than have one store trying to appeal to both segments, they will achieve higher conversions by creating two separate web sites, each with unique marketing campaigns. Higher conversion rates increases the ROI on keyword campaigns.
AmeriCommerce is built on the concept of running multiple unique storefronts from one administration console. Each storefront maintains a unique web design theme and a segment of the master product catalog. All orders, customers, and analysis are displayed together, or segmented by store.
In another example, an online business may sell a product that can be marketed both to businesses and consumers with different price points, by using multiple storefronts.
Using this technology, a company with a diverse product catalog targeting several markets can cater to each customer type without attempting to be everything to everyone.
Finally, an online store selling unrelated drop-shipped goods can maintain unique branding running a virtually unlimited number of stores, while solving the problems of information overload, maintenance nightmares, and multiple shipping costs.