Social media has transformed
the way that people run their businesses, and if you don't yet have a
presence then it might be time to jump on board the social train...
you know that 43%
of consumers are more likely to buy a new product when learning about
it on social media? Connecting with your audience is a vital step in
driving conversions, and that's why your social platforms can be so
if you don't think you can afford to spend time building a social
presence then take a look at why you should reconsider...
You can target your audience more effectively
social platforms can teach you more than you think. The truth is, if
you want to run a successful store then you need to know who your
audience is and social media can offer you those insights.
decent social media management tool will give you handy metrics to
find out who is engaging with your posts. That way, you can better
improve your online store.
that's not all! Many social media management platforms let you take
advantage of geo-targeting, meaning you can target people depending
on their location, to further improve your conversion rate.
You'll gain valuable feedback
could have a clear strategy set out for your Ecommerce store, but if
you don't get any feedback then how do you know if you're doing it
media will give you the feedback that you need to better your
service. Sure, some of your feedback may not always be what you want
to read. But negative feedback can really help you improve your
product and service.
out our previous blog, how
to encourage, reward and showcase user reviews,
to find out how to tackle bad feedback.
You'll find new customers
that's right, if there is ever a reason to use social media then it's
this. There is a giant world of opportunity out there, and by 2017
there will be 2.55 billion using social media, so you're bound to
attract new customers on social.
of marketers have been successful gaining new customers via social
you use it to it's full potential, you can actually seek out people
who may be interested in your products. For example you can use
Twitter as a search engine, and find people who are talking about
what you sell. That way you can reach out to them and direct them to
It will direct traffic
media will help you drive traffic to your store, because the more
awesome posts you put out there, the more people will be interested
in finding out more. Make sure that you include your website link on
all of your profiles so people know where to find your online store.
you have enough budget, then consider promoting some of your posts as
this can help you target the right people. The great thing about
social ads is that you don't have to spend a huge amount, and when
you start promoting your content, you'll reach people who are
actually interested in buying.
You can benefit from social selling
selling is the new hot topic and with our Ecommerce
you can actually sell stuff from your Facebook page. This makes it so
much easier to drive conversions because sometimes all a person is
looking for is a quick sale, rather than having to go through a long
shopping cart process.
Facebook isn’t the only place you can drive conversions with our
Ecommerce platform. You can also Tweet your new products by sharing a
unique link that will direct them to the cart, rather than landing on
a product page.
media is also great for letting your customers sell for you. Often
when a customer is impressed with your products, they'll tag you in
their social praise, and this can really help raise awareness to
other people who may have not yet heard from you...
of consumers purchase decisions are influenced by their friends'
social media posts.
It's great for showing off your personality
good news about social media is that it's not all strictly business
the whole time. Of course you have to stay true to your brand, but
social media gives you the opportunity to open up a little, and show
off your personality.
important to remember that social media shouldn’t be used solely as
a selling tool. People will want to follow you if you are providing
them with content that they find useful, so think about who your
audience is and what they like to share. They won't always be
interested in buying - and that's ok.
media is all about building your brand and connecting with your
audience. As a rule of thumb, you should be posting 20% promotional
stuff and then 80% useful/interesting/fun content.
It's great for sharing content
you know that 87%
of marketers use social media as the main channel to distribute their
content? Social media is a playground full of content and there's a
huge opportunity to reach a wide audience.
you don't have one already, make sure you set up a regular blog so
that you can publish them on social every time you write a new post.
Other popular content to add to your schedule include product videos, e-books, infographics and even case studies.
make sure the content you are promoting is targeted to your audience,
actionable and highly shareable.
you can see, there are plenty of reasons to include social media as a
priority in your marketing strategy. Make sure you use it to connect
with your audience, build your brand personality and help drive
if you want to find out more about how our Ecommerce
can help you become a better social seller then contact us today.