We've
blogged recently about how Pinterest
can really help your online store,
so if you've set up an account then you should be well on your way to
selling more stuff.
But
as with any social platform, if you want to truly target your
audience then it's worth paying to promote your products. Pinterest
ads are currently in beta and only available to a select few - but
you can join the waiting list and wait for your invite...
Is
it worth running ads on Pinterest?
It's
one thing to have a profile, but another to start investing money
into it - and you may be concerned that your audience isn’t active
on Pinterest. Here are all the stats you need to know before you
start advertising...
This
platform launched back in 2010 and today has an impressive 70 million
users. Out of those users, an whopping 80%
are women. So if you solely target a male audience then you may find
it harder than some brands, but that's not to say that you should
forget about it all together as research
shows
the numbers are growing year-on-year.
The
main age range for this social site is for people between the ages of
18-29 and 27% of users have an income of $75k+, meaning that
Pinterest is most popular for the wealthiest of consumers.
So
if you do decide that you want to take advantage of Pinterest ads
then check out our simple step-by-step guide to find out how it
works:
Step
1: Promote your Pin
The
first step is to choose the 'pin' you want to promote. On Pinterest,
the clear choice is to pin your products and promote them. Once
you've got the pin in mind, you can then set your campaign by
choosing different variables.
You
can target the audience who has searched for similar products, and
also target by demographics, location and device. The cost is worked
out on a 'cost-per-click' (CPC) basis so you set your budget to how
much you want to spend, and you only pay when a person clicks through
to visit your website.
There
are a few house rules that you need to adhere to. In this day and age
people don't like to be sold to, which is why you'll find that
Pinterest make sure your ads don’t really look like ads. You can't
include price listings or calls to action and your ad needs to be
accurate and lead to a relevant landing page on your store.
Step
2: Do your keyword research
Once
you're going through the process, you'll also be asked to enter
keywords so that your promoted pin will land in relevant search
results. Although it's on a social platform, we still recommend doing
your research to make sure that your post is optimized to receive the
best results possible!
You
can search for keywords within the platform to find out what people
are looking for, related to your product. This is a smart idea, but
you should also check your own keyword tool (such as Google Adwords)
to make sure that you get the most out of your campaign.
Step
3: Track your metrics
Once
you've started promoting pins you'll be able to see how they are
doing with a built-in tracking
feature. You'll be able to find out how many times your ad has been
viewed, how many people pinned it on their board, the number of
clicks you've received to your Ecommerce store, the amount that
you've spent, and the status of your campaign – whether it's
running, paused or completed.
The
analytics that Pinterest have are pretty detailed so it's a great way
to see how your campaign is doing, and if there is anything you can
do to further promote your products!
Did
you also know?
In
addition to Pinterest ads, there is a rumor going around that they
are adding a 'buy'
button so if someone sees a product that they'd like, then they can
buy it from your Pinterest account. We're pretty excited about it
because it's going to make it really easy for your customers to buy
from you – so watch this space!
Takeaway
As
you can see, it's pretty easy to run an ad campaign on Pinterest and
if you do the same on other social platforms then you'll take to it
like a duck to water! Make sure you take on board our tips, think
about your audience and request
an invite
so you can be one of the first to test it out.
And,
If you're looking for an Ecommerce
Platform
that offers pro-grade ecommerce features then give us a call today!