Ambitious retailers don’t want to stay locked in one lane, but rather to spread to new audiences, new product types and more — and payments-powering companies are stepping up to give them the lift they need to reach these expansion dreams.
The December edition of the PYMNTS Payments Powering Platforms Tracker™, a WePay collaboration, features the latest insight from Ed Sturrock, the CEO of AmeriCommerce, a major player in the eCommerce platform space, and the latest headlines from the space.
eCommerce platforms power up merchant ambitions
What do soup and hockey apparel have in common, other than being best on a cold day? The biggest companies selling either also share a need to reach plenty of people — across an array of digital channels and in various ways — whether they’re selling Campbell’s
30-minutes-or-less cookbooks or 2018 Olympics sweatshirts. Even those smaller businesses that haven’t yet reached retail giant heights, but aspire to, face a whole mountain range of payment complexity hurdles to overcome along the way. That’s where eCommerce platforms are prepared to step in, take up the metaphorical hiking pack and help shoulder the weight so the trek onward and upward doesn’t feel quite so hard.
In a recent interview with PYMNTS, Ed Sturrock, CEO and co-founder of eCommerce platform AmeriCommerce, explained how the company’s offering works to support a variety of businesses — from Campbell’s to USA Hockey — and helps them get paid in the process.
Regardless of industry, when it comes to eCommerce platforms supporting large B2B and B2C firms to get out ahead, Sturrock’s two guiding words are “power” and “flexibility.”
“[For B2C], we say, you know what you need?” he said. “You need power. You need flexibility. You need rules-based pricing, multiple storefronts. All these powerful features that allow you to compete on a pricing level with [companies] like Amazon,” he said. “[And] whenever you think B2B, they need complete and ultimately flexibility.”
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About the Author
Jack Cravy is a creative marketing professional with a passion for growing businesses and optimizing processes to deliver a better quality experience to customers. He's worked with hundreds of individual businesses in a diverse set of industries all over the world. Jack serves as team leader and VP of Online Store at Cart.com
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