10 Ways To Convert Shoppers Into Buyers (Free eBook)

"To grow your online store, you need to drive more traffic." How many times have you heard this advice? Now, of course, it's a valid point - more traffic can reap numerous benefits - but it doesn't necessarily tell the full story.

Many eCommerce store owners are focused on driving more visitors to their store, but - while more traffic can be a huge win - it simply isn't worth the effort and expense if those visitors aren't converting into customers.

Studies have shown that only around 10% of visitors add an item to their cart, and only around 3% actually convert into a sale. If you can boost these numbers, you're going to see a huge impact on your bottom line.

So we wanted to put together a useful resource for you store owners, containing some actionable ideas not only on how to drive more traffic, but - equally importantly - how to turn them into customers.

In our latest FREE Ecommerce e-book, '10 Ways To Supercharge Your Traffic That Converts Shoppers Into Buyers,' we do exactly that. We give you essential tips about how you can generate targeted traffic, and how to optimize your website to convert your visitors.

Table of Contents

"As you’ll discover in this Ecommerce E–book, there are many things you have to do 'off the island' to get people coming to the island. And there are many things you must do “on the island” to ensure you keep them and convert them. Tactically, those two functions are very different. As a result, we’ve divided this book into two distinct sections."

Drive Traffic

  • Page 4 - Google Shopping Campaigns (formerly Google Product Listing Ads)
  • Page 6 - Pay per Click and Retargeting
  • Page 8 - Facebook Ads and Boosted Posts
  • Page 10 - Build social communities
  • Page 12 - Display your products on high traffic sites

Optimize and Convert

  • Page 13 - Content and Outreach
  • Page 15 - Optimize landing pages and product pages
  • Page 17 - Split testing for conversion
  • Page 18 - Calls to action and confidence builders
  • Page 20 - Ongoing refinement of layout

Click here to head over and download the e-commerce e-book now! It's totally free - and we're convinced it'll help you grow your business. Enjoy!

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Comments
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5
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Keri Blakinger
August 14, 2014 9:12 PM
What a nice offer!
Josh R.
August 15, 2014 10:37 AM
Great stuff! I do get tired of my "helpers" giving me reports on over all site traffic. The bottom line is that if they don't buy, they aren't contributing to my earnings. Site analytics are a great resource for developing online strategies for pushing sells. I tend to watch click through patterns and watch for drop off points...where in the process do I lose potential customers? When I find those points (with sufficient data) I know to make changes. Getting people to your site is one thing, but moving them through your site to the shopping cart and to a purchase can be an entirely different animal. I also carefully look at how long visitors are on site and look to see if they are "detoured" somewhere in a way that distracts them from making a purchase. I look for ways to lower the purchase threshold...don't make visitors make too many decisions (been there, done that) or take too many steps. A book like this is a wonderful idea and I have learned that small change can bring big results!
David Adams
August 16, 2014 1:49 PM
Thanks for the e-book I'll be reading it through tonight hopefully. Anyways it's true that we need targeted traffic. Just getting a ton of traffic doesn't generate a lot of a sales and such. I know I've gotten a fair share of traffic in my day, but most of it comes by and leaves. We need traffic that sticks around and buys stuff.
Bryan (Store Admin)
August 18, 2014 10:03 AM
Thanks for your comments! @Josh R, very good points. Years ago, when I started in eCommerce, I got excited watching my unique visitors go up. But, as you said, if they aren't buying, then I am doing something wrong. Either I am not targeting customers that are interested in my products or - once they get there - they didn't like their shopping experience for some reason. We need to drive the right kind of traffic to our websites. But once they are there, we have to use all the tools we have to make sure that they convert to customers. And not only convert, but also enjoy the shopping cart experience, the product and the service. That way we can gain lifetime customers.
Bo Tipton
August 18, 2014 6:02 PM
Great eBook and yes targeted traffic is the key. You can't sell hamburgers to people who want ice cream. I have downloaded the eBook and will take the time to read it.

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