Twitter has more than 68 million active users in the U.S. alone. If you expand that worldwide, there are over 330 million active Twitter users. That is a significant market of people and a great well of untapped customers for your business.
It is believed the E-commerce will become the biggest retail channel in the world by the year 2021. So how do these 2 things relate?
Well, it's no secret that social media has become the future of communication. It's quick, it's easy and it's immediately available to you at all times. Isn't it about time you make the benefits of Twitter work for you?
Keep reading to find out how you can use Twitter to give a boost to your E-Commerce store!
Benefits of Twitter
Before you can incorporate Twitter into your marketing routine, it's important to know what Twitter is and how it can help.
In case you are unfamiliar, Twitter is a social media platform that allows you to post comments, pictures, videos and links to a group of followers in a short format way. With only 280 characters to work with, Twitter forces you to be short and concise in what you post.
And when it comes to business and getting people to read your stuff, short and sweet is the way to go. When people are scrolling through their news-feed, unless something captures their attention, they will most likely continue scrolling.
That is why it is important to have eye-catching images in either the links you post or the pictures you share. Don't beat around the bush. Learn to get your point across in a memorable way from the get-go.
Twitter and E-Commerce: The Perfect Match
The ability to make short and sweet posts throughout the day is one of the biggest benefits of Twitter for your business. But for a new or growing business, where do you start? What do you post about to reach a new audience and keep your current customers?
There are a plethora of tools out there to help you with targeting your intended audience. These tools used along with Twitter can help you take your marketing game to the next level. So what are some of the tools within Twitter you can take advantage of?
The Power of Hashtags
If you are new to Twitter, the first thing you may be wondering is what's a hashtag? In lamens terms, it is a specific keyword or phrase that is directly preceded by a pound sign (#). An example of this might be using the hashtag #NewProducts when you release something new in your store.
How does this help you?
Depending on the industry your business is in, there are certain things your customers are looking for. Hashtags are a way for you to use those things to your advantage. Find out what hashtags are the most popular in your field of commerce and include those in everything you post.
If you are a company that sells clothes and apparel, make sure to include the hashtags #clothes and #apparel in your posts. And if you have an even more targeted niche like urban apparel, add that as well.
When somebody is browsing through Twitter, and they click on a certain hashtag, it takes them to a page with other posts using that same hashtag. This is an incredible way to help you bring in new customers in an organic and natural way. The more you post using targeted hashtags, the more possibilities for a new audience to see your business.
Consistency Is Key
That brings us to the next item of importance. Consistency can make or break a successful social media presence. The more relevant and active your page is, the more business you will have coming your way.
Finding a way to integrate everything is key in this consistency. Pre-scheduling important posts at the beginning of each day can be a huge help in both staying consistent, as well as taking away added stress throughout the day.
The last thing you want to have to worry about is creating blocks throughout the day just for posting to social media. But with so many scheduling tools out there, that is something you don't have to worry about anymore.
The term set it and forget it has never been so true. The more posts you schedule for the upcoming day, the more you will bleed into your customer's news-feeds. The more they see you, the more chance they have of giving you the almighty click leading them to your website, and to more business.
While hashtags and consistency are important, they will not bring you business on their own. If your Twitter posts do not grab the eye of current or prospective customers, they will not click on what you post.
That means using images in your links that stand out from the crowd. Research the top companies in your field and see the kind of things they are posting. Find out what they are having success with, and start incorporating that into your Twitter marketing.
Engage Your Audience
One of the beautiful things about Twitter is that it opens up a direct line between you and your customers. Use this to your advantage. People love when they feel like they are a part of something.
Posting things like polls or questions will encourage your audience to participate with you online. Have fun with this and use it as a chance to build new connections. If people like you and your company, they will be more likely to continue seeking it out.
Build an Online Reputation
When you think about businesses that are crushing it on Twitter, the first two that come to mind are Wendy's and White Castle. Why, you might ask? Because they are memorable and recognizable.
Wendy's has more clapbacks on Twitter than Beyonce on a world tour. Okay, probably not, but it's pretty close! Doing something memorable on Twitter will help you create a brand that people love, recognize and admire.
That doesn't mean you have to be snarky all the time. But establish an identity on Twitter and stick to it. The more you build your reputation online, the more people will follow you.
And the more people follow you, the more your potential for business increases!
Time to Level Up!
As you can see, the benefits of Twitter make adding it to your arsenal a no-brainer. With so many different ways to build and sustain your audience and customer base, don't you think it's time you made Twitter work for you?
For more tips on improving your E-Commerce footprint, check out AmeriCommerce. We'll show you how we can take your business to the next level!