Increase Traffic & Drive Online Sales With Social Ads

By Team AmeriCommerce - Updated On 2/6/2020

Social media websites get a lot of traffic. Facebook is second only to Google as the most visited site in the world, with YouTube as a close third. You may already be using social media to attract attention to your Ecommerce store, but if you aren't placing targeted ads then you're leaving all of the traffic that comes to your store up to chance.

We've created this blog article (and crammed it full of facts and figures) to show you how, and why, you should be using social media to drive traffic and boost your sales!


Ten years after its founding and Facebook is still the 'top dog' of social media. With 1.28 billion active users every month, no other site can connect you with as many potential customers as Facebook can. But the greatest thing about placing ads on Facebook isn't about how popular it is, or how many users it has, it's the fact that there are no set prices -- you, and you alone, are in charge of your budget. Check out this little video to learn more about the advertising costs of Facebook:

Having complete control over your ad spend isn't the only benefit that Facebook advertising can offer you. You can also target your advertising based on a variety of factors. For example, user interests, user age, and you can even narrow your ad down by location so you're only advertising to potential customers in your area.

Facebook has proven itself as a key player in driving traffic. Studies from March -- June 2014 proved that of all website visits, Facebook alone referred 23.39%! That's almost a quarter of website traffic driven by one website!

Get started with Facebook advertising today or open your own Facebook Store now!


In some ways, advertising on Twitter is very similar to placing an ad on Facebook, and then again, it's completely different! The way that ads are targeted between the two social networks, is very similar. An ad on Twitter is called a promoted trend. And, when you place a promoted trend, Twitter ensures that this features at the top of your followers news feeds. It also seeks out users with similar attributes to your followers so that they can see your promoted trend too.

With twitter, you can set a spending budget just like on Facebook. But the budget is used in a different way. Twitter work to a kind of PPC method, only charging you when users click, retweet, or favorite your promoted trend, or follow your account due to the ad. The greatest thing about promoted trends on Twitter, is the long lasting boost they can give to a company's advertising. Take a look at this snippet from a Twitter infographic:

Even three weeks after the delivery of a promoted trend, the conversion lift still remains at 20%!

It's important to use both Facebook and Twitter in unison with one another so that you attract a wide range of customers, and get the benefits that both sites offer. With Facebook you have the opportunity to target billions of users across the world -- most of them in real-time as Facebook is the most downloaded and visited Smartphone app. On the other hand, you have Twitter, a platform in which you can get in touch with more hip, tech-savvy users, and get more creative with your ads as you only have 140 characters to play with.

Click here to see what Twitter advertising can do for you.


Video is the most engaging medium available to marketers, and the quickest and most effective way to get through to potential customers. In fact, 90% of online shoppers agreed that they find videos helpful when making purchasing decisions.

YouTube's advertising is just as effective as the above social networks because they follow the same guidelines -- only targeting appropriate users, and only charging you when people watch your video. What takes YouTube to a higher level is the fact that it also offers a free analytics tool so that you can understand what works about your ad, and what might need further improvement.

If you don't already have videos out there, you should really think about having one made. 4 billion videos are viewed on YouTube daily! That's 4 billion people that could potentially be watching an ad about your store. It's surprisingly inexpensive to outsource a video these days, and because videos are so highly shareable, there's no reason not to do it!

Every famous brand has at least one video on YouTube, and the ones that drive the most traffic and generate the most sales are the ones that go viral! Videos that go viral don't do so because of luck. There are many factors that make up the perfect viral video: It's got to be short, intrigue people, and be totally 'think outside the box'. A brand that has always been great at video ads is Budweiser. Take some inspiration from these 90s ads:

...And a couple from this year:

Now you've been fully inspired, why not find out more about the benefit of YouTube ads!

So there you have it! Driving sales with three of the biggest websites on the internet is so easy, AND cost-effective! We hope this blog has given you more of an insight into the world of social ads. If you're ready to get started with one, two, or all three of these amazing social networking sites, then be sure to come back and let us know how much traffic you generated with your social ads in the comments box below!

About the Author

Team AmeriCommerce

We're a bunch of nerds, a few cat people, several musicians, numerous gaming addicts, countless beard aficionados, and possibly a hipster or two. Since 2005 our team has been building one of the world's most powerful E-Commerce platforms designed to do stuff other platforms can't.

Share This Article!

Become An E-Commerce Expert!

Join the thousands of entrepreneurs who receive ecommerce tips, resources, and news delivered directly to your inbox for free.

More Awesome Content

Get tips and resources for selling delivered directly to your inbox.

Resource Categories

  • E-Commerce Power Ups

    Helpful tips and tricks to help you optimize your store to "sell stuff!"

  • E-Books & Guides

    In-depth guides, whitepapers and e-books for all e-commerce entrepeneurs.

  • News & Announcements

    News about the AmeriCommerce platform, release announcements and much more.

  • Case Studies

    See how these brands helped solve their e-commerce pain points with AmeriCommerce.

  • AmeriCommerce Pro-Tips

    Flex your AmeriCommerce capabilities to bring your online store to the next level.


October 24, 2014 1:51 PM
Very fresh perspective on social media marketing. I never thought about it before, but Facebook, Twitter, and YouTube do have some similarities to a search engine. Being visible within these 'Big 3' could drive a lot of traffic to my shop this holiday season. Thanks for the ideas!
Keri B
October 24, 2014 1:52 PM
I've been working on advertising for a site and I hadn't even thought of YouTube advertising. I mean, we have a YouTube channel, but I hadn't given much thought to making YouTube ads. Great idea.
Josh R.
October 25, 2014 2:03 PM
We use YouTube ads, but haven't gone the Facebook and Twitter route yet. I have to say that after reading this post and checking out the videos, it is clear that Facebook and Twitter are a couple of cost effective and highly targeted options. I'll see if I can convince my boss. Maybe I'll just send him to this site. Thanks…and Larry if you do come to this article and read my comment, I think we should do it and I know that I can make it work well within our targeted ROI
Geanie Kehr Roake
October 25, 2014 5:10 PM
Great information. this blog is a gold mine and I appreciate your sharing your business tips. I've learned a lot from this article and several others I've read on this blog. Thanks.

Leave A Comment

AmeriCommerce Flag