Engine Optimization (SEO)
is a huge deal for any online business. After all, your visibility on
search engines plays a huge role in determining whether your
customers are able to find you or not. And if they can’t
find you - they can’t
shop with you.
you know, for example, that a staggering 93%
of all online experiences begin with a search engine…and
users never scroll past the first page of results? [source]
within that coveted first page, competition is intense; studies show
that the click-through rate for sites ranked first on Google is
around 35%, while those in tenth position get
numbers say it all; You need to get on that first page, and, ideally,
you need to rank #1. Failing to pay attention to SEO can cost you
valuable clicks, leads and sales!
start by asking two vital questions.
are search engines looking for?
goal of search engines is quite simple. They aim to provide the best,
most authoritative, trusted, unique and interesting content on the
web for their searchers.
do they decide which pages to rank?
and large, search engines do this by using automated software agents
- called ‘crawlers’
which visit a website and collect and index a range of information,
including all its content and meta tags. They then periodically
re-visit the site to pick up any changes.
how do we go about improving your SEO and cashing in on its many
which Keywords you want to rank for is one of the most important
make, so don’t
just guess or go with your gut! You can utilise awesome resources
like Google Adwords Keywords Planner to give you a leg up. It's also
helpful to do some research on your competitors’
product keywords in URL
messy URLs which are full of numbers and random letters are not great
for your users - and they’re
also not great for SEO. URLs are there to describe a page to your
visitors and search engines, and if they’re
messy, cluttered and confusing, you’re
going to struggle to get your pages to rank.
out this really useful
about what makes an SEO-friendly URL!
your site structure
better search engines are able to understand
site structure, the better your ranking is likely to be. If crawlers
are unable to find their way around your site, then they won’t
be able to index your content for display through the search engines,
so this is a pretty big deal. And if an automated robot can’t
find its way through your site, odds are your customers will struggle
a rule of thumb, try to keep each of your pages no more than 3 clicks
away from your home page.
many of the old, manipulative SEO techniques have died out, an
increasing number of businesses are turning to content marketing to
improve their SEO (as well as unlocking many other benefits.)
developing informative, useful content - blogs, articles etc. - you
can develop a deeper relationship with your audience, share your
expertise and develop an authoritative voice on your chosen subject.
only does this add value to your customer experience, the data
suggests that it’s
great for SEO, link-building and lead generation. For example,
companies that blog have 97% more inbound links, and a phenomenal
434% more indexed pages.(HubSpot State of Inbound Marketing Lead Generation Report, 2010)
unique titles and meta descriptions
and meta descriptions both play a big role in how visible your
products are through search engines. It’s
important to choose a unique - and accurate - title for your product
pages, while your meta descriptions should be concise, relevant and
unique. Both should accurately describe the product and page. The
optimal length for a title is 70 characters or less, while you have
around 155 characters for your description.
out your Product pages
pages perform a crucial double role - not only do they offer a
powerful chance to persuasively sell features and benefits to
prospective customers, they also provide vital
information to search engines.
forget, search engines can’t
see images and videos, so however amazing your product pages look,
not going to rank unless they include compelling and accurate
at all possible, avoid duplicating content from elsewhere - after
all, you want your site to stand out as unique.
the power of social
need us to tell you that social media is everywhere these days, and
you can really harness that power to give your SEO a boost. Consider
using social sharing buttons for each of your products - not only
does this raise brand awareness and generate new leads, social
signals also mark your site out as being trustworthy which increases
your chances of being ranked.
at AmeriCommerce, we’re
all about helping you sell more…and
our offering includes a huge emphasis on SEO! Our software includes
powerful SEO and marketing tools so you can promote yourself and your
love to discuss this in more detail, so why not get
with us and we can talk about how we can help!