be honest, attracting visitors to your
is only half the battle. If you want those visitors to turn into
fully fledged customers then you need to supercharge your site for
good news is there are plenty of tools out there to help you do
exactly that! Take a look at our top 8 below...
of shoppers actively needing support when completing a purchase, real
time chat can seriously help you boost your conversions.
great thing about a chat platform is that it will instantly connect
you to your visitors. If a person has a question that they can't find
the answer to, they'll likely leave and shop elsewhere. But if a chat
box pops up with a friendly customer service advisor on the other
end, they can get their questions answered quick and efficiently.
really recommend using
as it will seamlessly integrate with your online store, and offers a
bunch of tools to keep track of your performance so you can continue
to improve your conversions.
can be a great source of conversion which is why we've included
in our list of tools. This is a tool that you can integrate with your
site so that your customers can leave reviews on the products that
they have bought.
great thing about featuring reviews on your site is that it builds
trust with other visitors. In fact, an impressive
of customers have said that a positive online review has influenced
their buying decisions.
truth is, people trust people ahead of brands, so the more product
reviews that you can feature, the more you'll be able to sell.
what your customers want is the secret to conversion success and
that's why an A/B testing tool like
can help you achieve this. If you aren’t familiar with A/B testing
then it's basically a way for you to test out two different design
options on your site, to see which one your customers prefer.
can use it to test out pretty much anything you like. For example,
are your customers more likely to click the sign up button when it's
placed to the right? Does the shorter copy entice people to buy? Or
do they prefer to add a product to the cart when it's highlighted?
what works for your store is the very best way to get into the
mindset of what your visitors are looking for.
of consumers making a purchase as a result of an email, this
marketing method will be one of the best tools that you can use to
drive traffic that will convert.
is one of our top picks for an awesome email marketing platform
because it's got a bunch of tools that can help you succeed!
can set up email automation campaigns so that you can target
customers, depending on where they are in their buyers journey. This
is particularly helpful when trying to combat cart abandonment rates.
If a customer leaves something in their cart, you can send out an
email to entice them to come back.
a look at our previous blog,
email marketing tops for Ecommerce merchants
for more help on this.
is a great tool to measure business performance, and it's a smart
choice to make for any Ecommerce owner looking to grow their online
store. The good news is that you can use Google Analytics for free,
and enjoy benefits such as finding out where your traffic is coming
from, or learn where the problems might be on certain web pages.
if you really want to grow and learn then you should consider using
their premium version as it's been built with businesses in mind. You
can enjoy helpful tools such as AdSense and Adwords, so you can
optimize your ad content, and let your entire organization gain
access to the tools they need to manage campaigns.
StacksAndStacks.com said that their visitors were 144% more likely to
purchase after watching a product video. Now that's a lot of sales
that you can't afford to miss out on, so we'd really recommend that
you start using your
great thing about YouTube is that it's a free video hosting software
and comes with plenty of tools to help you optimize your videos.
Whether you want to invest in an explainer video, or create one for
yourself, a video really can help you sell more stuff because it's
the quickest way to show off your product.
person will no longer have to spend time trying to read product
features, they can simply press play and see it right in front of
their very eyes.
a customer may want to make a purchase, but they don't always have
the full amount in their account. So that's where financing company
comes in. This is a tool that you can integrate with your site and it
allows shoppers to split up their payments into monthly affordable
payments, while instantly receiving the product that they wanted.
good news is that with Affirm you don't have to worry about losing
out on any money. They will pay you upfront and take 100% of the
repayment and buyer fraud risk – sweet!
a visitor lands on your site they need to be able to effortlessly
find what they're looking for – and that's where
comes in. Nextopia is a fully functional search engine that will help
customers find products without any hassle. It doesn’t matter if
they make spelling mistakes, and the search can be filtered by price,
rating, brand and color.
navigation is an important aspect to boosting conversions, with
of sales lost because a customer cannot find what they are looking
for. Creating the perfect site navigation can be tough, which is why
we'd recommend using a tool such as Nextopia.
matter where your visitors land on your site, you must ensure that
you have the tools needed to get them to make that all important
sale. The above 8 are just a
of the tools that can be integrated with your store. Looking for
more? Check out our infographic to find out how you can
supercharge your online store.
don't forget, if you want an
that will seamlessly integrate with tools such as these then give us
a call today!