8 Tools To Improve Conversion Rates

Let's be honest, attracting visitors to your online store is only half the battle. If you want those visitors to turn into fully fledged customers then you need to supercharge your site for conversions.

The good news is there are plenty of tools out there to help you do exactly that! Take a look at our top 8 below...

1. LiveChat

With 83% of shoppers actively needing support when completing a purchase, real time chat can seriously help you boost your conversions.

The great thing about a chat platform is that it will instantly connect you to your visitors. If a person has a question that they can't find the answer to, they'll likely leave and shop elsewhere. But if a chat box pops up with a friendly customer service advisor on the other end, they can get their questions answered quick and efficiently.

We really recommend using LiveChat as it will seamlessly integrate with your online store, and offers a bunch of tools to keep track of your performance so you can continue to improve your conversions.

2. Yotpo

Reviews can be a great source of conversion which is why we've included Yotpo in our list of tools. This is a tool that you can integrate with your site so that your customers can leave reviews on the products that they have bought.

The great thing about featuring reviews on your site is that it builds trust with other visitors. In fact, an impressive 90% of customers have said that a positive online review has influenced their buying decisions.

The truth is, people trust people ahead of brands, so the more product reviews that you can feature, the more you'll be able to sell.

3. Optimizely

Understanding what your customers want is the secret to conversion success and that's why an A/B testing tool like Optimizely can help you achieve this. If you aren’t familiar with A/B testing then it's basically a way for you to test out two different design options on your site, to see which one your customers prefer.

You can use it to test out pretty much anything you like. For example, are your customers more likely to click the sign up button when it's placed to the right? Does the shorter copy entice people to buy? Or do they prefer to add a product to the cart when it's highlighted?

Testing what works for your store is the very best way to get into the mindset of what your visitors are looking for.

4. MailChimp

With 66% of consumers making a purchase as a result of an email, this marketing method will be one of the best tools that you can use to drive traffic that will convert. MailChimp is one of our top picks for an awesome email marketing platform because it's got a bunch of tools that can help you succeed!

You can set up email automation campaigns so that you can target customers, depending on where they are in their buyers journey. This is particularly helpful when trying to combat cart abandonment rates. If a customer leaves something in their cart, you can send out an email to entice them to come back.

Take a look at our previous blog, 5 email marketing tops for Ecommerce merchants , for more help on this.

5. Google Analytics

Google Analytics is a great tool to measure business performance, and it's a smart choice to make for any Ecommerce owner looking to grow their online store. The good news is that you can use Google Analytics for free, and enjoy benefits such as finding out where your traffic is coming from, or learn where the problems might be on certain web pages.

But if you really want to grow and learn then you should consider using their premium version as it's been built with businesses in mind. You can enjoy helpful tools such as AdSense and Adwords, so you can optimize your ad content, and let your entire organization gain access to the tools they need to manage campaigns.

6. YouTube

According to this report , StacksAndStacks.com said that their visitors were 144% more likely to purchase after watching a product video. Now that's a lot of sales that you can't afford to miss out on, so we'd really recommend that you start using your YouTube channel.

The great thing about YouTube is that it's a free video hosting software and comes with plenty of tools to help you optimize your videos. Whether you want to invest in an explainer video, or create one for yourself, a video really can help you sell more stuff because it's the quickest way to show off your product.

A person will no longer have to spend time trying to read product features, they can simply press play and see it right in front of their very eyes.

7. Affirm

Sometimes a customer may want to make a purchase, but they don't always have the full amount in their account. So that's where financing company Affirm comes in. This is a tool that you can integrate with your site and it allows shoppers to split up their payments into monthly affordable payments, while instantly receiving the product that they wanted.

The good news is that with Affirm you don't have to worry about losing out on any money. They will pay you upfront and take 100% of the repayment and buyer fraud risk – sweet!

8. Nextopia

When a visitor lands on your site they need to be able to effortlessly find what they're looking for – and that's where Nextopia comes in. Nextopia is a fully functional search engine that will help customers find products without any hassle. It doesn’t matter if they make spelling mistakes, and the search can be filtered by price, rating, brand and color.

Site navigation is an important aspect to boosting conversions, with 50% of sales lost because a customer cannot find what they are looking for. Creating the perfect site navigation can be tough, which is why we'd recommend using a tool such as Nextopia.

Takeaway

No matter where your visitors land on your site, you must ensure that you have the tools needed to get them to make that all important sale. The above 8 are just a few of the tools that can be integrated with your store. Looking for more? Check out our infographic to find out how you can supercharge your online store.

And don't forget, if you want an Ecommerce solution that will seamlessly integrate with tools such as these then give us a call today!

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Graham Smart
November 21, 2019 9:54 AM
Id just like to agree that live chat is indeed one the major tools to boost conversions! We use https://www.imsupporting.com instead of Live chat however that does the same job. You can grab users before their leave and help them through the checkout process if need be.

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