5 Ways To Share Your Brand Story

By Team AmeriCommerce - Updated On 2/6/2020

When it comes to your brand, could you tell us exactly what it is that you stand for?

If you answered 'no' then you need to keep reading...

Creating a story for your brand is an essential part to selling more stuff online – so much so that 80% of people actually want brands to tell more stories.

So then why is it so often overlooked by many Ecommerce merchants?

Why is brand storytelling SO important?

We don't have to tell you that the Ecommerce industry is growing at a rapid rate. Consumers are shopping online more than ever before, so as a store owner, it makes it even harder to stand out from the competition.

And that's why brand storytelling is so valuable because it distinguishes your business apart from the rest. It's the reason why some of us would rather purchase Pepsi, ahead of a similar brand – because Pepsi tell a great story that consumers love.

A good story will build relationships with your customers, show how your product came to exist, and it's something that should be embraced across every single channel that you own.

So how do you create a great story? Check out our 5 top tips:

1. Show off your personality

This is a fundamental rule to great storytelling. You need to show your customers that face behind the brand so that they can resonate with you. And what's the first step to showing that you're human? Stop trying so hard to sell, and start focusing on your awesome personality because sales will flow naturally from that.

Take a look at this tweet from Oreo. Known for a brand with tons of personality, Oreo is a company that excels at storytelling. As you can see, this tweet is fun, shareable and it's subtle in the way that it sells their new product...

It just goes to show that you don't have to go for the hard sell all the time. Be creative and show your audience who you really are.

2. Inspire your customers

As the hero of your story, you need to become a brand that your customers look up to. Whether it's through ads, videos, the text on a website or images, the reason we have a favorite brand is because they've inspired us using powerful marketing materials. In order to sell more products, you need to create a story that helps your customers understand that your product will make them feel truly great!

Check out the homepage of GoPro. They sell cameras, something that any average Joe can do. But what sets GoPro apart is the story that they tell. By using powerful, actionable headlines such as “This is your life. Be a hero” they leave the visitor feeling positive, empowered and inspired to buy the product.

3. Build trust

One of the main reasons that people won't make that all important sale is because they don't trust you yet. Building trust isn’t an easy thing to do and it can take years for a brand to stand out tall as a leader in their niche...

But don't lose hope just yet!

A great way to help you build trust is by calling on your previous customers to help tell your story for you. Featuring testimonials from people who have bought your product and loved your service is the perfect way to build up that all important trust.

Take Desk.com as a great example. On their homepage they feature a sliding banner that's full of testimonials from clients using the product. Not only do these show potential customers that this is a brand that can be trusted, but they also help visitors understand how beneficial the product can be for their business.

4. Have a little attitude

As we've already mentioned, you need to use the story of your brand to become a leader rather than a follower. And nothing screams leader more so than having a little attitude. Now when we say attitude, we don't mean that you should be cocky with your messaging. A little bit of attitude can help you, so long as it's done right...

Again, it's all about how you make people feel with your brand story. By connecting to their emotions and making them feel good can really help tell the right kind of story. Take Nike as the perfect example. Their messaging is consistent in every single piece of marketing they produce. It offers an air of attitude, but an attitude that makes the visitor want to take action...

5. Show them why you exist

The reason you exist is a powerful story in itself. It shows you have passion for what you do and it'll help you earn a ton of respect from your customers for sharing it. Customers need to know that you care about what you're doing, otherwise they will go elsewhere.

For example, check out Toms. They make it evidently clear on every message that the reason they exist is because they want to help people. Whenever a customer buys their product, they will donate to people in need. This is an organization that have managed to create a cool product that people love to wear, and also make those people feel good about buying because they are also helping others in the process:

If you can use the reason why you exist to make your customers understand why they should buy from you then you've done a great job of telling your story.


As you can see from our 5 top tips, great storytelling is all about how you make your customers feel. Speak in their language to connect with them, make them feel empowered to want to buy your products and use your story to show them that you are a leader. Once you've got your brand story together, make sure that you align it across every channel so people will instantly recognize who you are.

Do you have anymore tips? Let us know in the comments below! And don't forget, if you're looking for an Ecommerce solution then give us a call today.

About the Author

Team AmeriCommerce

We're a bunch of nerds, a few cat people, several musicians, numerous gaming addicts, countless beard aficionados, and possibly a hipster or two. Since 2005 our team has been building one of the world's most powerful E-Commerce platforms designed to do stuff other platforms can't.

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