Online Store Design Essentials To Attract And Entice Consumers

In the hyper-competitive world of Ecommerce, your job is to put together a store your customers love – and your store design plays a huge role in that task.

The unfortunate truth is that an outdated, cluttered or difficult-to-use store leaves you facing an uphill struggle to convince customers to persevere with you – and can cause serious damage to your brand as a whole. After all, over 46% of people say a website’s design is the number one factor in deciding how credible a company is. (Stanford Persuasive Technology Lab)

Designing an awesome store that your customers love isn’t as hard as you might think. Here are are five essentials to get you on the right track!

1.Embrace Responsive design

As mobile shoppers continue to grow in numbers, perhaps the most pressing challenge you face is whether your store can efficiently accommodate these users.

In simple terms, a responsive design is one that adapts to the user’s device. Experts are predicting that mobile will surpass PCs in online retail (and in fact, some reports suggest this is already happening) so it’s clear how important this is.

Regardless of what device your customer uses to access your store – tablet, smartphone, laptop, or PC –responsive design ensures that content will be displayed in the most appropriate and accessible manner.

If your store page is rigidly designed for just one of these devices, you run the risk of discouraging a sizeable number of users from spending their money in your store.

If you’re an AmeriCommerce user, we offer a number of awesome responsive themes to ensure you’re covered!

2.Use Bigger & Better Product Imagery

Visual content continues to be an extremely potent selling tool, and modern customers increasingly expect to see a wide range of high-quality product images before they part with their money.

Some studies suggest that 67% of customers feel the quality of a product image is ‘very important’ in selecting and purchasing a product, regarding the quality of product imagery as more important than product-specific information (63%) a long description (54%) and even ratings and reviews (53%.)[1]

One of the key parts of converting visitors into customers is building confidence; a variety of quality product images can be tremendously useful in this area. You wouldn’t expect to ‘buy blind’ without seeing the product in a bricks-and-mortar store, and the same applies to our store customers.

3.Less Is More!

Flat design is very much in vogue right now – here’s a really useful article about exactly what this means. In short, it means designers are aiming for simplicity, clarity and an emphasis on user experience.

Your store should be easy to navigate, with information presented in a clean, uncluttered way. This means looking at every single pixel on your store and evaluating it’s influence on user experience.

Product pages should be clean, simple and stripped back. Products should be spread out and all the important information neatly laid out in its own space – descriptions, images and price.

4.Make It Easy For Customers to Contact You

However much info you provide on your site, it’s still important that you make yourself available to answer customer questions and concerns – and display contact details clearly.

E-mail and Live Chat support options are great for the younger generation, but many customers still prefer the personal touch and would rather speak to someone by phone – so ensure you offer a range of different contact methods.

One benefit of this is that it gives you a great chance to speak directly to your customer –resolving any issues preventing them from buying, and building a deeper relationship. However, it also helps you build confidence. After all, should there be a problem with their order, the customer knows that you’ll be on hand to help iron things out.

5.Sell sell sell!

It’s really important to remember that, although you want your site to look amazing, it also has to perform for you. You want customers to buy your products, and should make this obvious and easy.

The most obvious point here is to ensure the ‘Add to Cart’ button is visible, clear, bold and attractive.

Targeted messages about other products your customers may be interested in, or stuff bought by other customers is also a great way to maximize the value of each visitor.

Design your store how you want it with AmeriCommerce!

At AmeriCommerce, we’re all about giving you smart tools to completely customize a theme or design your own store. Some of our tools include:

  • Drag and drop editing on any theme without knowing HTML.
  • Use widgets, content hooks, slideshows, and more.
  • Turn any site into an ecommerce shopping site.
  • Pull designs and files in via FTP either within your theme or outside of it.
  • Create 100% unique themes with full on CSS and HTML control.
  • Create a different look for specific categories or page types or page by page.

We’d love to hear from you and discuss how to create a winning store page for you! Interested? Why not get in touch!

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