With
over 70 million users, Pinterest really does offer huge potential to
direct more traffic to your online store.
Sure,
we appreciate that sometimes it can be hard
to keep up with all the different social platforms out there.
But
Pinterest isn’t just another fad.
It's
up there with the greats like Facebook and Twitter, and because the
sole focus is on awesome visuals, it can seriously help you sell more
products, if you get it right.
In
fact, 38% of users have made a direct purchase because they saw it on Pinterest!
So
check out this article to find out how you can unlock the true value
of Pinterest for your Ecommerce store...
1.
Create the perfect 'pinnable' images
Driving
traffic from Pinterest can be done, but you need to focus your
efforts on getting people to pin your stuff.
So
how do you do that?
Well,
the more attractive the image, the more likely it is that a person
will want to pin it – and buy it! We've talked at length about how
important product photography is in Ecommerce. Heck, we’ve even
created a video
AND a photography
cheat sheet on
the matter.
As
a great example, check out the Pinterest page of Éénig
& Vintage
Interior. They sell home furnishing products, but they don't just
have a photograph of their product on its own. They create a whole
story to go alongside it, and show followers what it can look like
within their homes – helping to encourage people to pin it to their
boards!
2.
Use Rich Pins
Rich
Pins
are a great feature that can help you include more information to
your pin, so you can provide all details needed to encourage sales.
When
it comes to Rich Pins, there are 6 types available to you...
-
App
Pins: Encourages users to download your iOS app with an install
button.
-
Place
Pins: Lets you include a map, address and phone number.
-
Article
Pins: Lets you include headline, author and story - perfect if you
want to add blog content.
-
Product
Pins: Lets you include price, availability, and your store
information.
-
Recipe
Pins: Lets you include ingredients, cooking times and serving info.
-
Movie
Pins: Perfect for engaging with followers about movies as you can
include ratings and reviews.
So
depending on what you sell, will depend on which one you'll use the
most. But every Ecommerce owner can certainly benefit from detailed
product pins! You can even update prices in real-time and notify
people who have already pinned it, that the price has been reduced.
Check
out Esty for plenty of examples of what a product pin should look
like. The product information is included below the image, like this
one below:
3.
Run a contest
A
contest on any site is ideal for increasing engagement, but on
Pinterest the opportunity to boost sales and traffic is huge, with
Jetsetter
increasing theirs by an incredible 150%!
In
case you don't know, Jetsetter is a travel brand that provides
members with offers to vacations all across the globe. So for their
contest, they asked followers to create “the ultimate destination
pinboard” by pinning various travel photos to it.
They
made sure users tagged their boards as #jetsettercurator in order to
bring more awareness to the campaign, and to be able to effectively
judge it.
The
campaign was so successful that it saw nearly 50,000 pins created,
they boosted their followers from 2,000 to 5,300 and increased
traffic to Jetsetter.com by 150%.
4.
Make the most of your 'pin it' button
As
we mentioned earlier, if you want success from your Pinterest account
then you need to make it as easy as possible for users to pin your
stuff.
You
can include a 'pin it' button alongside your products on your own
website, so when a person is browsing on your site, they can pin your
product to their Pinterest board. That way, even if they aren’t
committed to buying, it can still help to encourage their
followers to check out your products!
Check
out the Pinterest
help center
to find out how you can upload the pin it button to your website.
5.
Ask for the help of influencers
If
there's one way for you to get more eyeballs on your products, it's
through the power of an influencer. As with any social media site,
there are plenty of influencers who specialize in what you do and
they come with a huge
following!
Many
influencers do charge a fee, but some are happy to accept products in
exchange for pinning your stuff to their boards. Make sure to choose
an influencer who is relevant to what you sell so that you can target
the right
audience for your brand.
If
you don't know where to find Pinterest influencers then check out
places like hellosociety,
as this is a platform dedicated to connecting you to the right people
in your industry
Takeaway
As
you can see, there are plenty of ways to unlock the value of
Pinterest for your Ecommerce store! Make sure you keep your Pinterest
page as visually pleasing as you can – and be sure and include the right
information to drive targeted followers to your site!