AmeriCommerce Blog

Wednesday, April 22, 2015
How Twitter Ads for Ecommerce Can Boost Your Biz
Ever since its launch in 2004, Twitter has been an awesome platform to help merchants grow their online store . With just 140 characters to play with, this unique social site encourages us to get to the point – and fast. But as Twitter grew - so did its users – and with 288 million people to contend with, it's pretty challenging to get your tweet seen, let alone retweeted. So that's why Twitter ads can be so valuable for your ecommerce store, and why we're about to teach you how to use them......

Wednesday, April 22, 2015

Monday, April 20, 2015
Google Update "Mobilegeddon" Arrives April 21st
So “Mobilegeddon”, as its being called, is near. As of April 21st 2015 Google will use mobile-friendliness as a ranking signal. For AmeriCommerce customers, this will only impact you if you have not yet embraced a mobile-friendly site design. To be “mobile friendly” means: Googlebot is allowed to crawl CSS & JavaScript to pass the Mobile-Friendly Test. As described in the February 26th announcement by Google, their algorithms need to be updated to reflect the usage patterns of mobile users. As...

Monday, April 20, 2015

Tuesday, April 14, 2015
The Importance of Metrics: How to Track Customers and Their User Experience
We probably don't need to tell you that visitors to your online store need to be nurtured in order to take them from a prospect right through to a repeat customer. But the problem is, the customer journey is not a 'one size fits all' kinda deal... Each person that visits your online store or comes across your brand is completely different from the next. And you need to effectively track and measure their journey to make sure you are doing everything you can to keep them happy. So how do you do...

Tuesday, April 14, 2015

Friday, April 3, 2015
Supercharge Conversion Optimization: The Facts - Infographic
Bryan Eisenberg said, "Most websites don't have a massive traffic problem, however every website in the world has a conversion problem."There's a lot of discussion around what exactly constitutes a strong website conversion rate - there are lots of variables to consider. However, a number of different studies have produced similar results. We have curated the results of these studies in one place in the Supercharge Conversion Optimization Infographic. Also, be sure and download our Free ebook:...

Friday, April 3, 2015

Friday, April 3, 2015
Supercharge Your Online Store - Infographic
Every single visitor who lands on your website is a potential customer - and your success depends on how many you are able to convert into fully-fledged customers. This doesn't just mean optimizing a single page - it means bolstering every part of your website for more conversions. Our potential customers enter the 'conversion funnel' at some point. Many enter at the very top of the funnel, and have never heard of your product. There are many potential customers who have already been...

Friday, April 3, 2015

Wednesday, April 1, 2015
INFOGRAPHIC: eCommerce PPC tips
Organic SEO (search engine optimization) is challenging and ever-changing. If organic SEO is the bread and butter of our eCommerce store's income stream, we must be precise and still hopeful that once we get our website ranked well, it will stay there. The problem is that many people are having a hard time getting there to begin with. And others have had disappointing changes in the Google algorithm or other factors that have caused an ill-fated drop in the search engines. Even if you do rank...

Wednesday, April 1, 2015

Tuesday, March 31, 2015
Who Is the Omni-Channel Consumer?
The digital experience has changed the way consumers view an online store . Gone are the days that we browse solely from a desktop. We're jumping from mobile to desktop without a second thought – and as store owners – you need to be prepared for the future. But it's not just about preparing for a multi-device world either. Consumers are connecting with brands via many different channels across the web, or in a brick and mortar store, so it's important that you streamline this experience for...

Tuesday, March 31, 2015

Tuesday, March 24, 2015
The Art of Publicity: Simple Ideas to Get People Talking About Your Store
So you want to get people talking about your online store? PR is the perfect tool to help you do this! Not only will you reach customers that may never heard of you before, but it's the perfect way to build confidence within your store. But aside from causing controversy, how do you go about gaining good publicity? Take a look at our top tips to find out... 1. Send out press releases A press release may sound pretty old school in the digital era, but it can still help you get coverage in ways...

Tuesday, March 24, 2015

Thursday, March 19, 2015
INFOGRAPHIC: eCommerce PPC Tips & Industry Stats
With organic SEO being so complex, how do most eCommerce store owners get ranked well enough to drive targeted traffic and make a good living running an online business? It's a good question, and the answer is that a few do really well at it, and the rest are always trying to figure out how to make up ground. Options for a business owner are to pay for traffic via Adwords or Facebook. But can a beginner figure it out well enough to drive targeted traffic without breaking the bank? This...

Thursday, March 19, 2015

Tuesday, March 17, 2015
The 7 Biggest Ecommerce Design Mistakes To Avoid
Let’s start with the bad news. As of January 2015, the online global conversion rate is 4.2%. That’s according to the Fireclick Index, a worldwide leader in web metrics and analytics. 4.2% is a scary number. But it’s remainder -- 95.8% -- is even more blood chilling. At AmeriCommerce, we like to call that 95.8% the “do-nothing” rate, which is exactly what it sounds like: the percentage of people who, on average, come to a site and do nothing. They don’t “sign up.” They don’t “read more.” They...

Tuesday, March 17, 2015