a large following of raving fans isn’t as easy as it sounds. It's
one thing to get customers to buy from your
but it's another to turn them into fanatical lovers of your brand. It
won't happen overnight either – you need to continuously work at it
to achieve a loyal fan base, but the benefits are worth it.
may sound like hard work but the truth is, once you start engaging
with your customers, they'll become a lifelong fan, and tell everyone
they know about you. And since 92%
of people trust recommendations from friends and family ahead of any
other form of marketing, this is one type of promotion that money
we've done all the hard work for you and put together 7 steps that
you can implement today, and start building raving fans for your
1: Get to know your audience
is the crucial starting point for you to able to build a base of
loyal fans. You need to know who you are targeting before you can
think about engaging with them. Do you have a buyer
If not you need to create one right now. Based on market research,
your buyer persona should detail everything there is to know about
your existing customers.
should detail information such as:
you've got all of this information you'll be able to understand who
your audience is and how to effectively communicate with them. You
can speak in their language, share content that they want to read and
start to create life long fans of your brand.
2: Create valuable content
we've just mentioned above, once you know who your target audience
is, you'll then be able to create content that they want to read.
It's important to realize that in order to build a set of loyal fans,
your content has to add value to their lives. It has to give them a
reason to want to read it and then share it on to their followers.
What you need to do is learn how to become a thought-leader within
your industry, by creating actionable, useful content.
how do you do this?
a great technique that has been proven to work is the 'skyscraper
technique'. Basically you find the best performing content that's
in your niche, and you build upon that to make it better. Check out
the current influencers within your industry and see if you can build
upon their content in order to create a better piece.
you're struggling to find influencers or top performing content then
check out Buzzsumo
as this platform does it for you.
3: Build a community
wants to feel part of a community as it makes us feel included in
something and that's what you should try to do with your customers.
Not only should you strive to become their community leader, but you
should also make them feel like they matter, and that you care about
what they have to say. The best place to build a community is on your
social platforms as this is where you can really engage with your
they comment on your images, send you a tweet, or Like your Facebook
posts, you should engage with them so that they can build a
connection with your brand. Try and create posts that ask questions
so you can start a discussion amongst your community. Another great
idea is to host a 'Twitter
in which your followers can log in at the same time and all discuss
an interesting topic by using the same hash tag. Not only does engage
with your fans, but by using the same hash tag, more people are
likely to see it and join in the discussion.
just stop at social either. Make sure you include a comments section
on your blog and ask questions in your posts, so your fans can share
their opinions with you. This will help continue the discussion after
the post has been written and offer feedback on what your customers
4: Make them your VIP
we've made it pretty clear that you need to make your customers feel
valued, but to really turn them into a raving fan you need to stroke
their ego and treat them like a VIP. After all, they are the reason
you exist in the first place. To do this, think about sending them
exclusive deals and offers. This will show that you appreciate them
and it also gives them a reason to shop with you again.
addition to deals and offers, you should also consider giving away
exclusive content just for them. It depends on your audience as to
the type of content you create, but it could be a useful e-book,
slide share or even a fun video.
you contact them with your exclusive deal or content, make sure you
think carefully about the copy and design that you use in your
message. This is the time to really celebrate the fact that you are
doing it especially for them, and you really value their custom.
5: Go above and beyond
excellent customer service is always a given when running an online
store, but how often do you go above and beyond for the customer?
Those are the stories that people remember, and by doing something
unexpected for your customer, you will very quickly turn them into
your biggest fan. If a customer emails you with a query then provide
them with more information than they expect. Strive to be incredibly
helpful and responsive at all times.
sending a simple thank you note, to delivering food to a house-bound
grandfather in a snow storm, take a look at some of the best customer service examples for some inspiration. As you can see, It doesn’t always have to be
the biggest gestures that get you noticed. We understand that running
a Ecommerce store is demanding enough, but if you can provide
incredible customer service at all times, then you will soon start to
impress the people who shop with you.
6: Share their content
addition to creating your own content, you can also make your
audience feel like they are a part of your brand by sharing their
content. Now of course to be clever with your marketing, you should
think about ideas that involve your products. For example, if you own
an apparel store, ask your customers to send you a picture of them
wearing your clothes, so you can then share it back with your
followers. Not only will this keep your customer happy, but it
promotes the products you sell too.
is the perfect example of this as they create a sense of excitement
with their cameras, and get their customers to send in their best
pictures using their GoPro
It's worked so well for the brand that they've got millions of
7: Show them you're passionate
final point that we want to make is that you need to show your
customers how passionate you are about your products. Setting up an
Ecommerce store is an inspiring thing to do, so you need to make sure
that your customers realise just how passionate and inspiring you
really are. This will help your followers respect you as an industry
leader, and it will build customer trust and confidence behind your
can show how passionate you are with everything that you do as a
brand. Whether it's a blog post, a marketing email, or an image on
social, everything you do should reflect your passion and your brand
so that you become instantly recognizable!
hope these 7 steps have provided you with plenty of inspiration on
how you can build a huge fan base for your Ecommerce store. The
important points to takeaway are that you need to make your customers
feel included, and you need to convince people that you are an
industry leader, rather than a follower. If you have any more tips
then please let us know in the comments below!
don't forget, if you ever need help with building your Ecommerce store then that's what we are here for.