said it before and we'll say it again, live chat is one of the best
conversion tools you can use for your
don't just listen to us, listen to your web visitors who actually
want to see this as an option on your site. Yep that's right,
of online shoppers say that they are more likely to make a purchase
after a live chat.
then why are so many of you dragging your feet when it comes to this
Still not convinced? Check
out MORE reasons why we think it's no longer optional...
It shows that you care
the people that land on your site is a must. If you want those sales,
then live chat is a perfect tool to do that. Why? Because you can use
it to greet visitors
as they enter your store.
Let's be honest, when it comes to a bricks-and-mortar shop it's so
much easier to show that you appreciate the people that walk through
that's why live chat can really help you!
chatting platform doesn’t have to be solely used when a customer
chats to you. It can be used to greet them to your online store so
that they feel welcome, and know you are there if they need the help!
The great thing about live chat is that customers don't feel the
pressure to respond, it's unobtrusive and genuinely shows you care.
It will reduce cart abandonment
we know how frustrating cart abandonment can be. It happens a lot,
of people that up and leave say it's because they didn’t get the
help they needed with their purchase. So if you think about it, live
chat can significantly help out those in need and move them along to
truth is, shoppers no longer need to wait for you to answer a call,
or respond to an email. They can probably find your product somewhere
else, so if you don't point them in the right direction then you may
just end up losing them to your competitors!
It will save you money
live chat plugs right into your store, you'll be able to cut down on
a lot of additional service costs. And due to the real-time benefits,
your support agents will spend less time interacting with your
customers because it's so quick and easy to use!
will help you to become more efficient because you can handle
multiple chats in one go, plus set up pre-written responses for
general FAQ's. Meaning that the number of inquiries
coming into your call center will be dramatically cut. And did you
know that saving just one second per chat can actually result in
hours saved per year?
that's less time spent on calls, and more time spent running your
It will help you understand problems
your customers land on your site, and
they have a problem. But you don’t have a quick way for them to
find a solution,
so they up and leave. Understanding what pain points your customers
have is an important part of improving your overall service.
you plug in live chat, you'll be able to discover common problems
that your customers face and make changes for the good of your store!
can even help you when trying to come up with new ideas for content.
Do you struggle to come up with blog topic ideas? Well you can use
those pain points that you learn from a live chat conversion as the
basis for your articles. This will help bring more traffic to your
site because it will strike a chord with what your customers care
It will increase your sales
you take into account the support and the service that live chat can
help you provide, it's not hard to see why it can help you increase
your conversions. It's efficient, it reduces cart abandonment, it's
an effortless way for a customer to speak to a human and it helps to
keep people on your site!
all of those together and you've just provided your customers with
the best user experience that's hard to find elsewhere.
because it helps you engage with customers and walk them through the
sale, you can even start to make recommendations for other products –
helping you to sell even more stuff!
Live Chat top tips:
when it comes to
with a live chat platform, we'd recommend considering our top tips:
a human not a robot:
Sure, you may set up automated responses when you're not available
but make sure you don't come across as a machine.
When a visitor lands on your site, welcome them to your store. And
provide different greetings for those who have already visited your
store in the past
for out of hours:
If you ship internationally then you may not always be around. If
possible, outsource to local support agents.
a professional team:
Make sure the people on the end of your live chat are trained and
know how to talk to your customers!
quick to respond:
When a customer asks you a question, you need to be quick to
respond! Most chat features will let the customer know when you are
typing, or how long they have to wait.
chat and increasing conversions go hand in hand, so when it comes to
your online store, we'd really recommend using it! The good news is,
we've made it so easy to integrate with chat platforms such as
LiveChat, so if you want to find out more then give us a call today!
About the Author
We're a bunch of nerds, a few cat people, several musicians, numerous gaming addicts, countless beard aficionados, and possibly a hipster or two. Since 2005 our team has been building one of the world's most powerful E-Commerce platforms designed to do stuff other platforms can't.
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