What is a Content Page?
Content Pages are the informational pages within your site. These pages are used to convey non-product specific information.
Some examples that customers expect to see are:
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Contact Us - your phone numbers, physical address, and any important 'generic' email addresses (do not put your personal email address)
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About Us - your company history, mission statement, photos of your business or staff, letter from the president, etc
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Privacy Policy - this has become more important in recent years. Privacy Policies state the way you intend to handle any personal information provided by the customer. For example, you promise not to sell their information to 3rd parties.
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Return Policy - how you intend to handle returns
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News / Press Releases - important announcements regarding your company or products
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Testimonials - customer quotes and case studies
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Guarantee - if you offer a guarantee of your services or products
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Shipping Information - your policies, procedures, and how you charge for shipping
How do I add Content Pages?
Content Pages are store-specific, in that you add them to each store separately. This makes sure any information intended to be displayed to customers from one store will not inadvertently be displayed to customers on another of your stores, potentially exposing a conflict.
To see all Content Pages, click Stores > StoreName > Site Explorer & Content. You will see the following on the left side of the screen.

Here you will see a list of all available Content Pages for this store.
To add a new content page:
- Click the AddLink / Page toward the bottom of the left column.
- Once the page refreshes itself, to create a content page make sure the Content Page button is selected.
- Name the page in the Link Text and the Title fields and assign it to a store.
- Click Save at the upper right and then refresh the page.
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Click Refresh in the left bottom navigation and it will show up in the list.
You can select the page in the left column at any time and choose edit, layout, or view at the upper right of the page to add content to the page and view it.
To edit a page, click on its name. On the right side you will see the General information. Click the Edit tab to modify the content of the page. Click View to preview the page. Click Save to save changes.
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Once the content pages are created, you may need to link to them. You can link to them directly with the URL or you can create a Link Group and then 'attach' it to your site navigation as a group of content pages. To learn more about what a link group is and how to set it up, please click here to read the article on What is a Link Group and How to setup a Link Group |