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Here is a list of AmeriCommerce compatible Search Engine Optimization Tips, Tools and Techniques you can use to easily raise the traffic level to your AmeriCommerce storefront.
Overture Inventory
See what people are searching on and you can see if you are targeting the wrong keywords. Use this to target the most popular, most searched words, dont waste valuable SEO space on very low searched word combos.
http://inventory.overture.com
Use Custom Url Feature
There is a new feature you may play with “Custom URLS” it really helps by allowing you to make the page appear off the root of the site, with no noise words, a highly targeted url that search engines love. We already do a basic url rewrite like below:
http://www.yourstore.com/store/c/24-Changing-Pads-Mattress-Pads.htm
but with custom URLs it can be even simpler like:
http://www.yourstore.com/Mattress-Pads.htm
This customer uses them in many places to promote custom embroidered hats http://www.hatcastle.com/custom-hats.html
Create Search Engine Fodder
This customer uses many good SEO techniques:
http://www.opticsbestbuy.com/Spotting-Scopes.html
Notice the text at the very very bottom….that is very very good to have and it is a spot to put text that can be not attractive or fit as well with your theme but still provide great search engine fodder. They also place text at the top to describe their manufacturers and categories which is invaluable search engine text. Bottom line, its all about content…more content = better rankings.
Permanent 301 Redirect ALL Old Urls
If you have old urls or changed url's, always enter an entry in our Global Redirects module to redirect all the traffic to the new url, don't lose that old pages pagerank and traffic, no matter how small.
Poodle Page Reader
Use to view a site's textual content, see it in diagnostics view, view the page header areas and more. This gives a great idea of what the search engine sees when it crawls the site. Take note of any extra noise, or anything missing.
http://www.gritechnologies.com/tools/spider.go
Linx Web Browser
Fast text based browser, see and navigate your entire site text based just like the search engines do.
Keyword Spy
Research your competition and see what ads they are running and how they work alongside your site.
http://www.keywordspy.com
OTHER TOOLS
- DomainTools.com
- Reverse IP Lookup (lists all sites including microsites)
- Report on number of IP changes for domain, changing IP many many times can dock your rankings.
- Google Toolbar - enable pagerank display in settings to see every site's page rank and see who is doing well and who isn't
- Google Analytics
- Google Testing Tools
- Yahoo Site Explorer
- Xenu Link Sleuth – checks site for broken links
- Rank Quest Toolbar
- Quirk.biz
- Backlink Checker
- Shows robots.txt information
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