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Question / Issue - KB ID # 163

AdCodes vs. Affiliate Codes, what's the difference?


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Last Update : 2008/08/20
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Affiliate Code

An Affiliate Code is a unique identifier for an affiliate that is registered in your affiliate program.  The affiliate code can be passed in a URL for tracking and comissions by using the "af" querystring variable.  Example:

http://www.yourstore.com/yourpage.aspx?af=YourAffiliateCode

AdCode Code

Campaign AdCodes are a tracking mechanism for any source such as banner ads, press releases, email campaigns, etc.  A Campaign AdCode can belong to an Affiliate, or it can have no defined owner.  If the AdCode belongs to the affiliate, all of the affiliate's tracking and commission amounts are logged the same as if it was an Affiliate Code, but it allows for more fine-grained control of tracking different offers or links from a single affiliate.  To pass the AdCode in a URL, use the "a" querystring variable.  Example:

http://www.yourstore.com/yourpage.aspx?a=YourAdCode


Related FAQs
HOWTO: Setup Campaign AdCodes

Direct Link to This FAQ
https://www.americommerce.com/kb/?f=163

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