Pay Per Click

Pay Per Click is an advertising model in which website owners place ads linking to their own websites on search engine results pages, paying a specific amount of money for each Web surfer who clicks on the ad. Some of the major Pay Per Click advertising programs include Google AdWords, Yahoo! Search Marketing, and MSN adCenter, each of which has a slightly different auction model. In all three search engines (Google, Yahoo!, MSN), the ads are visible in the top few sponsored listings and along the right column of the results pages. The placing of each individual ad is determined by the amount the advertiser is willing to pay as well as other advertisers’ bids. The best way to get good results from this type of advertising campaign is with the help of an experienced AmeriCommerce Pay Per Click Management professional.

Why use PPC?

• Using AmeriCommerce Pay Per Click Management Services maximizes your return on investment. ROI is closely related to the quality of the ad and both the number and type of visitors who click the ad. If your ads have high visibility you may receive a high click-through rate (number of clicks per number of people who see the ad) from sponsored advertisements. However, if the ad isn’t specifically tailored to only attract visitors with a good potential for conversions, you may end up paying for a lot of clicks that don’t result in a sale. Encouraging a high volume of visitors is important, as is discouraging visitors who are unlikely to turn into conversions.