So you’ve got your online store all up and
running with our ecommerce software, but you want to know how you can sell even
MORE stuff online? Well fear not, you’ve come to the experts.
Check out our top 10 tips to help you sell
more stuff online…
1.
Paint the
right picture
Ok your product is amazing; I mean you
wouldn’t be selling it otherwise. But you’re not going to sell anything until
you gain the
trust of your
customer
. Make sure your values are clear, show them that you are the
expert in your field and prove to them that your product will help them. Be
consistent in all of your marketing and your brand will stay memorable. Another
great idea is to ask previous customers for testimonials and list them clearly
for all to see.
Put it in Action:
- Speak in their language
- Show how you solve
their problem
- Use consistent imagery
and voice
- Feature great customer
testimonials
2. Offer an alternative
Let’s be honest, people love to shop around
so chances are your potential customers may not stay on your site if the
product they landed on wasn’t quite what they were looking for. A great way to
combat this is to offer them different alternatives. You can feature the
alternatives below your listed product so that your visitors are more likely to
spend longer on your site and buy from you!
Put it in Action:
- Listen to what you customer
wants
- List 4 alternative products on
each page
- Find out if what they land on,
is what they buy
- Never stop testing the customer
journey
3. Be
discount savvy
You may think that
discounting
products
will lead to a loss in profit but if you do it right then you
should see positive results. Make sure you have a solid customer base before
you start giving out discounts and think of it as a way to reward those loyal
customers, rather than a way to attract new ones. Don’t promote discounts too
often, as your customers will start waiting for your sale instead of buying
your latest stuff. But if you do have older stock that you want to get rid of
then there is no harm in adding a small discount to entice people.
Put it in Action:
- Build your customer base first
- Never devalue your product
- Reward loyal customers
- Don’t have a permanent sale
4.
Show them the value
Ok so you really can’t afford to discount?
No problem! That’s where demonstrating the
value
of your product
really comes into play. Don’t just list the features; tell
them exactly how each feature will benefit them. Do plenty of research and find
out who is interested in your product and why. Be very specific in your
listings and you’ll find that SEO will also play a big part in helping bring in
the right traffic to your online store.
Put it in Action:
- Explain the benefits
- List the features
- Utilize keywords to help with
SEO
- Play to your strengths
5.
Ask for feedback
Asking for feedback from your customers is
the perfect way to learn if you are getting it right. Giving your customers the chance to give
feedback will let them know that you do value their opinion. If you’re going to
feature a survey on your website, make sure you keep it as short as possible,
but really give thought to the questions you want to ask. Be sure to act on
your results and a friendly thank you to your customers will always be well
received.
Put it in Action:
- Post surveys on your site
- Listen to your customers
- Never get too settled
- Act on your findings
6. Send
awesome emails
Chances are if your customers have
subscribed to your emails then they do actually want to hear from you… but how
do you
keep
them engaged?
Don’t just bombard your contacts with constant sales emails.
Speak to them like the humans that they are, be personalized within your copy
and do a bit of background research to find out what they actually want from
you. Telling a story is a great way to keep a customer engaged but make sure
that the message is simple, clear and concise.
Put it in Action:
- Use concise headlines
- Create interesting content
- Tell the story creatively
- Test your emails before you
send
7. Shout
about on social
Social media shouldn’t just be another
outlet to promote your offers. This is the place where you can truly let your
personality shine through! Once you’ve learned what your customers care about
you can start to post the stuff that they actually want to read. And if you’re
lucky, they’ll forward on your posts to all of their friends. From expert
advice and product features to behind the scenes and humorous posts, make your
social media as interesting as it can be!
Put it in Action:
- Show them your personality
- Post useful content
- Don’t be too sales minded
- Don’t spam your followers
8. Write
a blog
Blogging is a great way to attract a wider
audience and bring in more traffic. Create a schedule with your team to blog
every week and make sure you stick to it. Producing useful blog posts will not
only help with SEO but it will attract a wider audience and should bring the
right people to your website. You don’t have to write thousand word essays
either, just be yourself, stay true to your brand and make it interesting!
Put it in Action:
- Set up a blog and post
regularly
- Create a schedule with
different topics
- Link it to your social feed
- Be yourself!
9. Make
it simple to buy
How many times have you visited a website
and made a sharp exit because you couldn’t find what you wanted? Navigation is
extremely important. Make sure you implement call-to-action buttons clearly so
that the customer knows exactly what they should do. You also need to ensure
that your website is fully responsive on every device – that includes cell
phones! Don’t give your customer a reason to think about anything other than
how amazing your product is.
Put it in Action:
- Make your navigation simple
- Think outside of your homepage
- Create plenty of call to action
buttons
- Be responsive on ALL devices
10. Value
your customers
Customer
service
is one of, if not the most important part to selling more stuff
online. Make sure you have a dedicated customer service team on hand so that if
they ever need help then you are there to do just that. If they have a
complaint, be committed in providing them with the solution they need. Word of
mouth is a valuable tool so it is important to make sure your customers only
have great things to say about you!
Put it in Action:
- Always listen to and resolve
complaints
- Take care of your customers
from start to finish
- Remember the importance of word
of mouth
- Go the extra mile for them
So there you have it – our top 10 tips to help
you sell more stuff online. But, if you don’t yet have our ecommerce software,
then check out all of our incredible
features to see how we can
help you sell like a pro!